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INVISTA to support innovative trade show concept 'Kingpins'

29
Jun '10
INVISTA and Olah, Inc. announce that INVISTA will sponsor the upcoming Kingpins shows, starting with the next edition to be held in New York City July 13-14. According to the show's founder, Andrew Olah, CEO of Olah, Inc., with the current trend toward fashion denim it makes perfect sense for INVISTA to come on board as the show's sponsor. “With the LYCRA fiber brand representing one of the world's most widely recognized and preeminent families of stretch fibers, we are thrilled to have INVISTA as the sponsor of these shows,” Olah said.

Likewise, INVISTA welcomes the opportunity to support such an innovative trade show concept. “The Kingpins Show offers a unique opportunity to meet with brands and retailers in a relaxed, intimate setting, as well as demonstrate support for our mill customers who are at the show,” said Jean Hegedus, INVISTA's Global Marketing Director for Ready-to-Wear Bottoms. INVISTA will be showcasing new developments with its four-way stretch XFIT LYCRA fabric technology as well as innovations with LYCRA T400 fiber, LYCRA elastane, and durable CORDURA Denim fabrics.

The New York Kingpins show will include 25 exhibitors representing all facets of the denim and casual sportswear value chain from fiber and fabrics to laundries and trim. It will be followed by shows in Los Angeles (August 3- 4), Shanghai (October 20-21) and Hong Kong (November 17-18).

INVISTA


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