Interviews
The Brandery expo aims at worldwide expansion
29 Jun '10
2 min read
Barcelona's trade exhibition, The Brandery, commences with an aim of global-based expansion.
According to Carlos Sagalés, Director of Custo, they are open to franchises and encourage the fair to be more on the global level. He also explained that, the Italian designer label has brought with it twenty consumers to the expo.
In its third edition, The Brandery has, from its initial figures of 116 exhibitors, rose to 215 exhibitors, of which 99 are Spanish and half of them are Catalan. Remaining exhibitors is mainly from Italy and France, which confirms unison of the fair in Southern Europe.
As per Pere Camprubi, Director of The Brandery, the exhibition is a way of branding and without the same; the different exhibitors cannot be promoted individually. As for the global-based customers, they only have this single chance to see them in Barcelona.
According to a visitor, The Brandery is exhibited in the most apt manner, as the entire show is located at one strategic location. Professionals as these flock the show for efficient suppliers.
Unlike high-end fashion label and urban fashion line, exhibitors at the show are not divided on the basis of their designs. The collectibles, which can be seen at The Brandery include skirts, tops, dresses, jackets and also very important summer linen, a fabric widely used in creating conventional apparels. Jewellery, sunglasses, bracelets and tailor-made caps and footwear are other part of the show's content.
According to Carlos Sagalés, Director of Custo, they are open to franchises and encourage the fair to be more on the global level. He also explained that, the Italian designer label has brought with it twenty consumers to the expo.
In its third edition, The Brandery has, from its initial figures of 116 exhibitors, rose to 215 exhibitors, of which 99 are Spanish and half of them are Catalan. Remaining exhibitors is mainly from Italy and France, which confirms unison of the fair in Southern Europe.
As per Pere Camprubi, Director of The Brandery, the exhibition is a way of branding and without the same; the different exhibitors cannot be promoted individually. As for the global-based customers, they only have this single chance to see them in Barcelona.
According to a visitor, The Brandery is exhibited in the most apt manner, as the entire show is located at one strategic location. Professionals as these flock the show for efficient suppliers.
Unlike high-end fashion label and urban fashion line, exhibitors at the show are not divided on the basis of their designs. The collectibles, which can be seen at The Brandery include skirts, tops, dresses, jackets and also very important summer linen, a fabric widely used in creating conventional apparels. Jewellery, sunglasses, bracelets and tailor-made caps and footwear are other part of the show's content.
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