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HK Fashion Week opens with 1,300 exhibitors

06
Jul '10
More than 1,700 exhibitors are taking part in the 17th Hong Kong Fashion Week for Spring/Summer 2010 and the seventh Summer Sourcing Show for Gifts, Houseware & Toys, which opened today at the Hong Kong Convention and Exhibition Centre (HKCEC).

The concurrent shows, organised by the Hong Kong Trade Development Council (HKTDC), have also attracted some 142 buying missions representing more than 5,500 buyers from 70 countries and regions.

Spring/Summer Outlook
Hong Kong Fashion Week features close to 1,300 exhibitors from 21 countries and regions and four group pavilions – from India, Macau, Taiwan and the Chinese mainland. The mainland pavilion features group exhibitions from Hangzhou, Jiaxing, Ningbo, Shaoxing and Wenzhou.

“For decades, the Hong Kong Garment and textile industry has attracted buyers from all over the world because of its outstanding manufacturing craftsmanship and flexible trade and sales services.” said Vincent Fang, Chairman of the HKTDC's garment advisory committee.” Hong Kong fashion designers are trendsetters who understand the market,” he added.

"The ultimate advantage of Hong Kong is its ability to reach the massive market on the Chinese mainland," said Mr Fang, noting that the fair is an outstanding sourcing and marketing platform for local companies. Mr Fang also predicted that Hong Kong Fashion Week will help exhibitors reach out to global buyers to win more orders.

Fashion Zones
With exhibits organised into categorised sections, sourcing at the fair has been made easy. Brand Name Gallery and Intimate Wear Zone, introduced last year, are back by popular demand. The International Fashion Designers' Showcase returns to showcase trendy styles from cutting-edge talent. More than 80 designers, including more than 40 from Indonesia, are displaying collections.

Other zones include Infant & Children's Wear, Bridal & Evening Wear, Fabrics & Yarn, the Fashion Gallery, Sewing Supplies, World of Fashion Accessories and Garment Mart.

Catwalk Creations, Fashion Seminars
Fashion Week also includes such catwalk events as “Hong Kong Fashion: On Parade,” featuring distinctive shows under a carnival theme in the Hall 1D Concourse. Models will display the work of some 40 local fashion designers, including Ice Lam, Ika and Jaeger Ng.

The Brand Collections' Show features Australian designer Cristina Nitopi, American designer Carol Reyes and Indonesian exhibitor PT Sinar Mutiara Cemerlang.

Student design is on display at shows staged by The Chinese University of Hong Kong's School of Continuing and Professional Studies and Hong Kong Polytechnic University, on Tuesday and Wednesday respectively.

Market trends and intelligence are in the spotlight at four seminars presented by internationally known trend forecasters, including WGSN and Carlin International of France, and Fashion Snoops and Stylesight from the United States.

Hong Kong Trade Development Council (HKTDC)


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