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Kurl-on keeps customers out of increased raw material cost

13
Jul '10
Kurl-on, a leading mattress manufacturer recently has passed a statement to the effect that, in spite of a 42 percent hike in the price of latex, which is a key input, required for producing bedding, the company does not intend to raise the cost of its goods.

G Sivaram, Director, Marketing and Sales, Kurl-on Ltd averred that, as the company has resolved to incur the cost internally, it will not hike the prices of its products. Thus, no extra burden on the consumers as, they need not pay any extra sum.

The company stated that, all the manufacturers have been badly hit by the latest escalation in the price of latex, which has gone up by almost 42 percent over the last one month's duration. This abrupt rise in the prices of latex has affected a number of Indian industries using latex as input for preparing its products.

Kurl-on, a Rs 3.85 billion worth company, with a network of 5,000 dealers across India, finds place amongst leading manufacturers of home comfort products like mattresses, pillows, bed and bath linen, and furniture.

Fibre2Fashion News Desk - India


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