Home / Knowledge / News / Textiles / Silk and handicraft to be promoted during CWG

Silk and handicraft to be promoted during CWG

27
Jul '10
The Indian government eyes the Common Wealth Games (CWG) as an apt opportunity to initiate a drive to aggresively market country made silk to sportsmen, observers and the bureaucrats.

The Government, intends to launch a high profile campaign, just a week ahead of the start of the majestic sporting event in the country's capital, which will go on till the close of the event.

The national capital is gearing up to host the Common Wealth Games which is to take place from October 3 to 14, this year.

The government, at the event, apart from silk also plans to campaign for the handloom and handicraft merchandises.

As the campaign goes on, there would be a number of road shows and trade fairs coming to the pass. Also, cubicles will be created at various malls and five-star hotels, near the airports. These cubicles would exhibit variety of silk and handloom made dress materials, garments and scarves.

Not only this, handicraft merchandises like metalware, woodware and home decors will also be displayed. The advertising campaign would eye not only the elevated class but even the other sections of the society.

Funding for the campaign, which comes to approximately Rs 20 million will come in from the Textile Ministry's budget. The mega event, seen to charm over 1 lakh sightseers, could be perceived as an ideal stage to initiate the drive of marketing Indian silk.

Fibre2Fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 30th Mar 2020

Cambodian garment workers face layoffs due to COVID-19

Thousands of Cambodian garment workers have lost their jobs as global ...

Pic: Shutterstock

Textiles | On 28th Mar 2020

Worldwide lockdowns, stimulus shots, raised PPE production

The global response this week to the unfolding COVID-19 crisis saw...

Pic: Samsung

Textiles | On 30th Mar 2020

Samsung, Kvadrat introduce eco-friendly accessories

Samsung in partnership with Danish textile brand Kvadrat, has...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

In 10 years' time, everything will have the responsible factor integrated

Rashi Menda, Zapyle

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Poonam Naik Desai,

Poonam Naik Desai

Peekaboo is a sustainable, high quality, luxury sleepwear brand providing...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search