Home / Knowledge / News / Textiles / Persil Abaya Design Awards searches for undiscovered talent

Persil Abaya Design Awards searches for undiscovered talent

Dec '10
Fashion students and amateur designers in the UAE are being encouraged to take part in a design competition which will catapult their talents into the spotlight and onto the runway.

The Persil Abaya Design Awards, sponsored by Persil Abaya Shampoo and organised by the team behind The Bride Show Abu Dhabi is open to any UAE resident who has a flair for fashion and a desire to put an individual spin on the traditional Abaya.

Entrants are asked to submit an initial mood board with their elegant, classical Abaya design which would be suitable to wear to a glamorous wedding, providing details of the style, materials and embellishments they would utilise.

A judging panel of local designers and opinion formers will then shortlist 10 finalists who will create their design and see it modeled down the catwalk on the final day of The Bride Show Abu Dhabi in front of thousands of fashion lovers and brides-to-be.

“The Bride Shows in Dubai and Abu Dhabi have become synonymous with providing a platform to showcase both new, untapped talent and emerging designer collections,” said Daphne Cota, Exhibition Manager, IIR Middle East, organisers of The Bride Show. “We're excited to see the level of creative flair out there in the UAE and are hoping to see designers from different cultures and nationalities put their spin on the traditional Abaya.

“Winners from the design competitions we have held in the last 10 years have gone on to launch their own fashion lines and secure internships and full time positions in respected fashion houses and online retailers”.

The Bride Show Abu Dhabi is the first must-attend event in the 2011 calendar for all fashion lovers, beauty aficionados, travelistas and of course, blushing brides to be and their entourage of family and friends. As such, the event, which attracts thousands of women every year, is the perfect arena for budding fashion stars to showcase their unique creations to Arab women and expatriates who like to have their finger on the pulse and be ahead of the curve.

Persil, a household name in laundry detergent, launched the Persil Abaya shampoo in 2007 to ensure that black remains black. The perfect partner for the Abaya Design Awards, Persil has an innate knowledge of how to care for the elegant Abaya, particularly when it is embellished with delicate material and crystals.

More than 200 amateur fashion designers have taken part in The Bride Show design competitions since 2000, representing all corners of the globe, including the UK, Russia, Australia, South Korea, Philippines, India, Pakistan, Jordan, Qatar, Saudi Arabia and the UAE.

Persil Abaya Design Awards

Must ReadView All

New EU rules for a fairer online economy apply from Jul 12

E-commerce | On 11th Jul 2020

New EU rules for a fairer online economy apply from Jul 12

The European Commission recently published a set of resources to help ...

Pic: Inditex

Retail | On 11th Jul 2020

Inditex to invest €2.7 billion for 2020-2022 plan

Inditex, a Spanish fashion retailer, has announced that to accelerate ...

Pic: Shutterstock

E-commerce | On 11th Jul 2020

ING Bank launches fashion marketplace in Romania

ING Bank, the fourth-largest bank by assets in Romania, launched its...

Interviews View All

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Victor Chao, Esmetex

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Textile Industry, Head honchos

Textile Industry
Head honchos

There's a lot more potential in women than what we are witnessing today

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search