Worldwide textiles seek brand security

17 Jan '11

4 min read

Peter Ackroyd, Consultant to the International Wool Textile Organisation, said, "Several of the large wool and wool worsted merchants in the leading fabric market have seized the opportunity to adopt the use of APDN's botanical DNA protection to guarantee the provenance and intellectual integrity of their brands in key and emerging markets throughout the world. The APDN DNA taggants provide consumers with excellent proof of provenance and protection for premium priced goods and guarantee authenticity worldwide."

Another area of growth is the woven and printed label industry. Labels are used throughout the textile industry for product recognition and brand integrity. Adding SigNature DNA taggants to designer labels provides brand security and counterfeit protection. APDN has recently received a contract from a leading labeling company out of Milan, Italy. Their customer base is made up of leaders in high end Italian manufacturing to include apparel, hand bags, leather products and footwear.

Recently, APDN began working with Prestigio en Moda of Mexico. Prestigio is a major uniform manufacturer calling on government and federal agencies, including security groups and police departments. Prestigio was looking for a technology it could rapidly and cost effectively implement, to insure the integrity of its products.

"We immediately saw the potential of this high-end visionary technology as well as the possibilities it could bring to intelligently differentiate our products and to enter into new markets," stated company owner and General Director, Moises Rodriquez.

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