PRET A PORTER PARIS campaign reinterprets feminine codes

19 Jan '11

4 min read

So Ethic, 5 years already
Five years ago, PRET A PORTER PARIS was the first fashion trade fair to offer an area for ethical designers to express themselves. A visionary initiative.

Today, taking a stand on the link between style and planetary responsability is a given. So Ethic has become essential. Its success has not changed the requirements for selection: to exhibit at So Ethic, a brand must answer certain criteria which guarantee a truly sustainable approach.

To celebrate this anniversary, we feature the best creations which respect man and the environment.

Focus on an ethical showroom from the United States: For the first time, So Ethic welcomes an American showroom. The trendy "Now Showcase" is an agent for ready-to-wear, accessories and, in a larger sense, independent, responsible lifestyle brands. The ten designers exhibiting develop small, local production runs and invest in sustainable approaches without neglecting style. A must to discover.

Discovering Talents, Deciphering Trends
PRET A PORTER PARIS is still on the cutting edge, worldwide, for what moves … and makes fashion move. These signs of the times and fashion desires are deciphered and analyzed with informative tools.

The Trendswash forum, conceived by Alexandra Senes, concretely illustrates the next season's key trends in silhouettes and mood boards ; the fashion shows put these trends on stage, showing the season's essential, strong pieces ; the trend books go even further by anticipating the future reflexes of fashion consumers. To complete this point of view, PRET A PORTER PARIS creates an ethical, unique trend forum.

PRET A PORTER PARIS, ?Variety in a woman's wardrobe
PRET A PORTER PARIS is the only trade fair consecrating 70% of its surface to women's RTW with a multi-specialist approach, ideal for a global vision of this complex market.

With its 1300 fashion and accessory brands, it is a complete panorama of all styles proposed. And PRET A PORTER PARIS includes exhibitors from over 50 countries, making it the top international fashion meeting place.

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PRET A PORTER PARIS

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