Home / Knowledge / News / Textiles / Wool is gaining ground at interior textiles trade fairs

Wool is gaining ground at interior textiles trade fairs

20
Jan '11
Woolmark licensees have enjoyed some of the strongest interest in their products for years under the slogan “Wool. Go Natural!” at two of the world's largest interior textiles trade fairs.

As part of the Woolmark Wool Arena at Heimtextil, Frankfurt, Germany, which was held in January 12 – 15, 2011, Baur Vliesstoffe, H. Dawson, DBCwool, Hey-Sign, Jaspa Herington, Protex, Van Riel and Wool Products Australia all highlighted the natural beauty of home textiles made from wool.

“We have had a lot of new interest from customers wanting products that are natural, renewable and sustainable. We are finding wool is gaining ground particularly in bedding where we use Downs-type wools. People appreciate they have up to 25 per cent more deep sleep when sleeping with wool,” Jo Dawson of H.Dawson said. Watch Woolmark licensees talk at Heimtextil about wool demand.

The Woolmark Wool Arena was used as a meeting place for all things wool, where licensee co-exhibitors marketed the natural benefits of wool to 73,000 trade visitors from 136 countries. Suppliers, buyers and retailers along the wool pipeline discussed new, innovative products and technologies such as mercerised wool and machine washable wool at 60°C.

“We have seen a significant rise in interest for wool. We are in our 20th year and use 100 per cent pure Australian wool in our underlays and quilts as I believe it is the best in the world. Once people understand the natural benefits of wool there is quite an untapped market for wool, the growth prospects are significant I believe,” Barry Young of Jaspa Herington added.

Wool also fitted in well at the Domotex floor covering expo in Hannover, Germany where the issue of sustainability was the keynote theme. As a biodegradable, natural fibre, wool was ideally suited to gain the attention of the many thousands of trade visitors.

Both Barry Young and Jo Dawson said the use of the Woolmark logo on their products allowed consistent messaging over time about the natural qualities of wool. Mr Dawson said Woolmark also played an important role in upholding standards through product policing. An example of this is the Woolmark Carpet Inspection Service in India.

AWI/Woolmark Country Manager, Germany, Johann Mittermayr agreed the trend towards natural and biodegradable fibres was creating opportunities for retailers to sell more wool products.

“Wool has natural breathability and moisture control, softness and resilience, as well as flame retardant and non-allergenic properties. When it comes to overall performance, safety and lifestyle appeal, wool is the perfect natural fibre.”

Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers. AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.

Australian Wool Innovation Limited


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Feb 2020

CLMV nations urged to export goods items to Japan

Cambodia, Laos, Myanmar and Vietnam (CLMV) were recently encouraged...

Pic: Shutterstock

Apparel/Garments | On 19th Feb 2020

Turkey's apparel sector sets $19 bn export target in 2020

Turkey's apparel sector, which sold goods worth $17.7 billion to...

Pic: Waleeds / Shutterstock.com

Textiles | On 19th Feb 2020

Pakistan textile exports up 3.68% in July-Jan FY20

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Top executives, Textile industry

Top executives
Textile industry

The new deal is better than NAFTA for the US textile industry

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search