Organic textiles brand to empower rural artisan women

01 Feb '11

4 min read

Informing about the involvement of government agencies in this project, he informed, “Gujarat Livelihood Promotion Company (GLPC) which is an implementing agency of state of Gujarat named as 'Mission Mangalam', under the National Livelihood Mission of Ministry of Rural Development, Government of India has entered an Memorandum of Understanding (MoU) with Bhu:sattva.

“RTLL & GLPC will jointly identify the potential entrepreneurs/beneficiaries, possibly BPL women organized into Self Help Groups; GLPC shall arrange for financing, wherever applicable, in name of SHGs/entrepreneurs dovetailing it with existing schemes of the central & state governments and different agencies; GLPC will arrange subsidy for SHGs/entrepreneurs, wherever possible and the funding for training would be arranged by GLPC”.

Revealing the main unique selling propositions (USP) of this project he said, “We provide a 100% buyback guarantee of all the products produced by the beneficiaries, will help uplift 10,000 beneficiaries above poverty line, provide recognition to these women, create social harmony as women of different inter-faiths would work under one roof, enable increase in earnings and skill enhancement through skill based training of two months by recognized designer, artisans and craftsmen which will increase their chance of employability once they opt out of the project”, he wrapped up this very informative chat by saying.

Fibre2fashion News Desk - India

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