Home / Knowledge / News / Textiles / Olah to use Bayer's cottonseed brands for labeling

Olah to use Bayer's cottonseed brands for labeling

03
Feb '11
Bayer CropScience and New York-based textile and apparel company Olah Inc. have signed a licensing agreement to use the Bayer CropScience cotton brand names FiberMax and Stoneville. Under this ten-year agreement, Olah has been granted an exclusive license to develop and market the two brands for apparel and home furnishings. The agreement covers initially North America, Mexico and Japan and can be extended to more countries. It also includes the right to sublicense the brand names to other manufacturers. Financial details of the agreement were not disclosed.

Both FiberMax and Stoneville cotton brands are well-known in the cotton and apparel industries, and each offers a unique quality profile that is appealing to different segments of the textile industry. FiberMax is high quality, long-staple upland cotton mainly grown in the United States that is ideally suited for finished goods that require finer yarns for manufacturing. Such products include t-shirts, chinos, towels and bedsheets. Stoneville cotton is strong and suitable for use in heavier weight fabrics and apparel including rugged outdoor work, sports and casual wear such as jeans.

As a result of this agreement, for the first time, consumers will be able to purchase cotton garments or home furnishing goods labeled as manufactured with FiberMax or Stoneville cotton. This branding approach will benefit consumers in two major ways. Firstly, consumers will know immediately that the fabrics have been manufactured from high-quality cotton fiber. Secondly, FiberMax and Stoneville goods will be identified with cotton growers from different areas, answering the consumer's growing desire for information about the origin of the products they buy.

“Together, Olah Inc. and Bayer CropScience will create a unique connection between cotton producers, spinners, merchants, textile manufacturers, retailers and consumers,” said Joachim Schneider, Head of the BioScience business group at Bayer CropScience. “And Bayer CropScience will continue to invest heavily in growing its cotton business, including new research and development innovations targeted at improving fiber quality, yields and stress tolerance.”

“This agreement provides us with the means to develop new products for today's consumers using best-in-class technology, production techniques and style,” said Olah Inc.'s CEO Andrew Olah. “At the same time it grants us the ability to document the origin of the cotton used in our apparel and home furnishing products on a mass scale, thus providing consumers with transparency that is revolutionary in today's apparel business.”

Bayer CropScience


Must ReadView All

Pic: Shutterstock

Textiles | On 3rd Aug 2021

Pingnan County in China investing ¥26 bn in textile industry cluster

Pingnan County in the Guangxi region of China is building a textile...

Pic: Shutterstock

Apparel/Garments | On 3rd Aug 2021

84% industrial units in Bangladesh reopen; union leaders concerned

Around 84 per cent of Bangladesh's textile and readymade garment...

Pic: Shutterstock

Apparel/Garments | On 3rd Aug 2021

Prime Content| Vietnam textile & garment exports at $17.953 bn in Jan-June '21

Vietnam earned $17.953 billion from textile and garment exports in...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search