Home / Knowledge / News / Textiles / Best Wool to use Laneve for Erutan brand

Best Wool to use Laneve for Erutan brand

04
Feb '11
Innovative wool carpet manufacturer Best Wool Carpets, of the Netherlands, has selected Laneve as the principal fibre for Erutan, a 100 per cent natural carpet that is totally recyclable.

Erutan is made using two new revolutionary technologies to create a 100 per cent eco-friendly carpet. Wool is processed using a chemical-free scouring process that uses 90% less energy than current technologies giving a substantial cost saving while another innovative process is employed to bind the woollen fibre to linen backing without the use of synthetic backing materials or glues. This first 100 per cent natural carpet will have outstanding appeal to the growing cohort of consumers for whom sustainability is a key purchasing consideration.

The arrangement to use Laneve was confirmed yesterday with the signing of a Letter of Understanding by Wool Partners International and Erutan BV, a joint venture company formed by Best Wool Carpets and James and Bond Textile Research, the owners of the Erutan brand and process.

Best Wool Carpets Managing Director Yvar Monasch says the potential for Erutan is outstanding.

“With Wool Partners help I am 100 per cent sure we will conquer the carpet world with Erutan.”

Wool Partners International Chief Executive Officer Iain Abercrombie says the natural, traceable and sustainable qualities of ethically produced Laneve wool are a natural fit for Erutan.

“This is a game changing opportunity for New Zealand wool growers and fits our overall strategy of positioning Laneve and Wools of New Zealand brands as fulfilling the needs of consumers who demand a luxurious natural carpet.”

“Erutan has the potential to substantially lift the demand for New Zealand wool and the returns growers receive for it. We can only guess at the volumes of wool that might be required for carpet with all the natural and sustainable qualities consumers say they want and that are demanded by architects and designers who have to meet stringent environmental standards when specifying floor coverings for commercial buildings.”

Erutan will be officially launched in the Netherlands at the World Horticultural Expo in 2012 but it is already attracting the interest of leading carpet manufacturers.

Mr Monasch says the technology will be licensed to carpet makers who will also be required to pay royalties for the use of the Laneve brand.

“The end product is 100 per cent recyclable. After a lifetime's use Erutan can be turned back into grass to start the process over again. It can even be re-processed and seeded with grass to help return despoiled land to productive use,” Mr Monasch says. Most wool carpet is currently burnt at the end of its life.

Erutan was developed by Best Wool Carpets in conjunction with two other Dutch entities, Bond Textile Research and James.

Wools Partners International


Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: Shutterstock

Textiles | On 17th Feb 2020

Myanmar to initiate measures to improve trade strategies

Myanmar will take measures to raise overseas demand for indigenous...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Interviews View All

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search