Home / Knowledge / News / Textiles / Stunning outlook for CURVExpo

Stunning outlook for CURVExpo

07
Feb '11
CURVExpo is looking to the big picture for 2011 with high expectations. After another successful year of four shows in New York and Las Vegas, CURVExpo proves to have the winning formula on the market. This success is attributed to a strong mixture of the largest and best lingerie and swimwear brand offering, the right timing during the two biggest and busiest market weeks covering the entire North American market, and the only efficient format for both brands and retailers alike.

The four annual shows for 2011 will continue to boast a large, fresh brand offering featuring the best in lingerie as well as swimwear which has a big focus now, especially for August. For the upcoming February shows, Fall/Winter 2011 collections will begin their road show in the west at CURVENV Las Vegas February 14, 15, 16 and continue east with CURVENY New York February 21, 22, 23.

The August shows will reverse coasts by starting at CURVENY New York July 31, August 1, 2 where Spring/Summer 2012 collections and the first ever New York Swim Fashion Week will be featured during the New York lingerie and swimwear market week. CURVENV Las Vegas August 22, 23, 24 will follow two weeks later with an increased offering of designer swimwear brands and the best in lingerie – the only of its kind on the west coast.

At both CURVENY New York and CURVENV Las Vegas, efficiency for both exhibitors and retailers is attributed to the right timing and strategic approach to the market at large. Taking place during the main lingerie and swimwear market weeks at each location, the top retailers are in town – and buying.

CURVExpo is also not a standalone show, attracting other retail segments from surrounding shows (Coterie in New York, Project in Las Vegas) and maximizing buyers' time to create the now-desired “onestop shop”.

Swimwear is now a large part of this search, adding to the efficiency of the CURVE format. The successful introduction of the Swim Fashion Week in August 2010 at CURVENV Las Vegas is a direct result of current market requirements. There is a clear overlap in distribution as well as consumer need and approach between lingerie and swimwear retailers. As 50% of lingerie stores already carry swimwear and swimwear retailers need the “lingerie fit”, lingerie and swimwear represent a natural crossover.

The need for designer swimwear brands on the west coast has been and will continue to be filled by CURVE, as over 70 swimwear brands were found in August 2010's “Beach Shop” section. The east coast also represents an obvious need demanded by the industry. The big buyers on the east coast now demand a classy event that will maximize their time under one roof. Taking place during the busiest order taking market week on the east coast, CURVENY New York will begin filling this void this upcoming August.

With sell through for the majority of 2010 being very strong, the market environment is improving and designers areproducing a wider range of products that cater to multiple price points for 2011. The upcoming CURVENV Las Vegas February 14, 15, 16 and CURVENY New York February 21, 22, 23 shows will continue to bring together the top designers, presenting the best of the best within the industry, as well as new brands that add value and innovation. CURVExpo's brand focus is grounded by this “designer” concept and it remains true to this mission.


Must ReadView All

Pic: Shutterstock

Retail | On 29th Jul 2021

UK department store Selfridges put up for sale for £4 bn

Canada's Weston family that owns Selfridges has put up the UK...

Pic: Shutterstock

Fashion | On 29th Jul 2021

Australians value ethical fashion but struggle to take action: Report

Australian consumers feel ethical purchasing is important, but are...

Pic: Shutterstock

Textiles | On 28th Jul 2021

Global economy projected to grow at 6% in 2021, 4.9% in 2022: IMF

The IMF recently projected the global economy to grow at 6 per cent...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Seth Casden, Hologenix

Seth Casden
Hologenix

Hologenix is a material sciences company dedicated to developing products...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search