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Ron Kaufman enthralls fashion retailers at India Fashion Forum

18
Feb '11
Ron Kaufman the world's leading educator and motivator for uplifting customer service and author of the best seller Up Your Service enthralled the fashion retail community at the IFF 2011, being held at the Renaissance Hotel, Mumbai.

It was evident without a doubt why Kaufman is rated one of the world's Top 25 speakers by Speaker Magazine. Speaking from his powerful insights from working with clients all over the world for more than twenty years Kaufman emphasised the need to go beyond the basic and expected levels of service.

“You need to surprise them with an unbelievable level of service,” reiterated Kaufman. He inspired the fashion fraternity with his high-energy speeches and workshops.

Customers want more attention, more appreciation, and more recognition when making their purchases. In a highly competitive world the basic product may remain the same, but they want *more *service.

“Your products may be reliable and up-to-date, but your competitors' goods are, too. Your delivery systems may be fast and user-friendly, but so are your competitors'! You can make a more lasting difference by providing personalized, responsive and extra-mile service that stands out in a way your customers will appreciate and remember* **When things go wrong, do everything you can to set things right. Fix the problem and show sincere concern for any discomfort, frustration, or inconvenience. Then do a little more by giving your customer something positive to remember—a token of goodwill, a gift of appreciation, a discount on future orders, an upgrade to a higher class of product,” he added.

Ron distilled his extensive experience with organizations across industries into a proven methodology like creating a sustainable advantage through service and enhanced employee engagement and collaboration.

India Fashion Forum 2011


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