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C.L.A.S.S. forms new partnership with White

Feb '11
C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), an international organization, active in fashion, lifestyle and design, renowned for the practical application of eco sensibility of its partner companies, is pleased to present its new “Selection by C.L.A.S.S.” for Autumn/Winter 2011-2012 at the international Salon of White in Milan, from the 25th to the 27th of February.

In its third edition the strategic collaboration with White continues and grows. The portfolio of brands exhibiting and the breadth of product categories represented plus the Eco library section (reserved for fabrics and yarns) now includes exclusive collections of garments, accessories, jewellery and lingerie.

Alongside the brands 959, Così Nero Quasi Blue, d. by asap, desMode, G.O.D.D., Mori-Mondo, Reggiani e Rizieri, present in the previous editions of the Salon, are new additions Leonarda Design, Bioneuma, Love Nature, Nartist, Sartoria Vico, Silenzio Stampa by Alice Visin e Wave-O, all in tune with the same eco-stylistic philosophy as always.

In the section dedicated to new eco materials, C.L.A.S.S. announces the entry of a new, prestigious partner Filature Miroglio who, at the last edition of Expofil in Paris, presented its new sustainable yarn platform Newlife, a certified and complete system of sourcing, transformation and production, developed via important local agreements in North Italy. This new range of recycled polyester filament yarns, available on the market today, will substitute all the company's virgin polyester filament yarns by 2015.

C.L.A.S.S. confirms in this way its major role as a research, promotion and distribution platform of products exhibiting unique and environmentally aware design, produced with materials and processes that transform green vision and eco business into an authentic lifestyle.

The project is defined by its strong innovative and technological spirit in which, as stated by the founder, Giusy Bettoni, "environmental responsibility and respect for resources, both human and natural, meets Italian style and creativity and international glamour”.

These words eco the recent success of one of the models in the hosiery collection of Riccardo Rizieri Broglia, worn by Livia Firth (Creative director of Eco Age and author of a personal blog on the Vogue UK site) at the recent Golden Globe Awards, during which Colin Firth won the best actor award for his role in the film “ The King's Speech”

True to the plans for global expansion and reinforcement of the networking reach of C.L.A.S.S. a new and valuable link has been forged with the signing of a partnership with Cihon Tec in Japan. The company specialises in avant guarde techniques for natural dyeing processes and is now a key partner in the Far East.

This cooperation is a crucial step in the strategy of exportation of the C.L.A.S.S. ideology abroad and in particular to the Asian markets. Cihon Tec will work as “technical advisor” to grow innovation, design and sustainability in various lifestyle sectors.

The new season promotional activities will be integrated by the Sales Campaign at the C.L.A.S.S. showroom, Corso Venezia 35, Milan, where it will be possible to make appointments and view the various collections until Friday 25th of March, 2011.

C.L.A.S.S. (Creativity, Lifestyle and Sustainable Synergy)

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