Home / Knowledge / News / Textiles / INVISTA's new polyester strategy sees profitable business

INVISTA's new polyester strategy sees profitable business

01
Mar '11
Following its 2009 restructuring efforts, INVISTA Resins & Fibers GmbH is already seeing the benefits of its new business strategy implemented at INVISTA's Gersthofen site. Sales volumes improved over the course of the economic recovery and market shares increased in specialty segments.

“In 2010, we could already see that our new strategy was starting to bear fruit and that we had set the right course,” said Ottmar Schmidt, general manager, Polymer & Resins Europe. “We therefore look forward with confidence to 2011.”

INVISTA's Polymer & Resins business strategy involves a consistent focus on a diversified product portfolio and innovative new developments. In 2010, the business launched low-melt Type 7001 resin and OXYCLEAR barrier resin products.

“OXYCLEAR barrier resin is a new product in our barrier resins family and over the past few years we have successfully supplied our POLYSHIELD resin in the market. The diversity in our innovative products shows our determination to continue to meet our customers' requirements,” commented Torsten Schmidt, business director for packaging resins.

“Our mission is to create profitable growth and long-term added value for our customers and shareholders,” said Ottmar Schmidt. “We gain competitive advantages through innovation, service to our customers, efficiency and flexibility in production and processes.”

In the first quarter of 2011, the INVISTA Polymer & Resins business will carry out a complete overhaul of its polymer production line that had been temporarily shut down.

“Through this forward-looking investment, we intend to be able to meet the high market demand and supply our customers with the required product quantities,” explained Achim Heyer, business director for DMT and amorphous polymers.

Scheduled for the third quarter of 2011 is a more comprehensive, general overhaul of INVISTA's DMT plant in Gersthofen. This project has been brought forward a year and involves considerable investment, designed to ensure long-term, reliable supply to INVISTA's customers in Europe.

INVISTA Resins & Fibers GmbH


Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: Shutterstock

Textiles | On 17th Feb 2020

Myanmar to initiate measures to improve trade strategies

Myanmar will take measures to raise overseas demand for indigenous...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Deepak Mundra,

Deepak Mundra

Surat-based Madhusudan Group is a vertically integrated textile...

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search