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Nilit to show new Sensil yarns at Intertextile Shanghai

24
Sep '18
Courtesy: Nilit
Courtesy: Nilit
Nilit, a producer and marketer of high quality type 6.6 nylon fibres, will display its new Sensil’s performance collections at Intertextile Shanghai expo, which will be held from September 27-29, 2018, in hall 4.1H, stand 4.1-E22. In addition the company will also present Sensation: Spring/Summer 2020, the next edition in Nilit’s popular Trend Book series.

Sensil is Nilit’s premium Nylon 6.6 brand designed especially for apparel.

The apparel retail market has changed drastically in the last decade and will continue to do so into the next. The ongoing shifts are driven by Millennials and Gen Xers who demand more from their brands than ever before. They want high quality apparel that gives them multifaceted performance, personal expression, time-saving benefits, and honest connections.

“These consumers want it all and they’re willing to pay a little more for it. This is not a low price-driven market any more. We developed Sensil to give designers the beautiful, multi-functional, enhanced fabrics they need to create exceptional clothing that responds directly to the market’s calls for quality, durability, functionality, and beauty,” Pierluigi Berardi, Nilit’s vice president of global marketing and R&D said in a Nilit press release.

Sensil premium Nylon 6.6 performance yarns cover the full range of benefits that consumers value. Comfort is enhanced by the cooling effects of Sensil Breeze or the warmth of Sensil Heat. A sense of well-being results when Sensil Aquarius effortlessly keeps things dry and Sensil Body Fresh makes sure they remain pleasant smelling. Sensil Innergy contributes its unique energising properties while Sensil EcoCare seamlessly combines performance and environmental responsibility. Special collections have been created to showcase the benefits of these special yarns in gorgeous, trend-right clothing that will be on display at Intertextile Shanghai. (GK)

Fibre2Fashion News Desk – India


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