The recipient of the donation will be selected from the projects that are proposed across all campaign platforms before November 30, 2019. In December 2019, the winning proposal will be revealed and, in February 2020, the million litres of water will be transported to their destination.
Reports by UNCTAD (United Nations Conference on Trade and Development) indicate that the fashion sector uses a quantity of water that would meet the needs of five million people every year. Likewise, producing a pair of jeans using the conventional system uses an amount of water equivalent to what one person could drink over seven years. Therefore, it is of prime importance to develop technologies that reduce this level of consumption, both for brands and for customers who are committed to sustainability and the environment.
DryIndigo is one of the new technologies that is revolutionising the sector. It uses 0 per cent water in the dyeing process. It also reduces energy consumption by 65 per cent during manufacture, uses 89 per cent less chemical products, and completely eliminates waste water discharge.
“In the textile industry, we need to rework our processes to become a much more sustainable industry. DryIndigo is a major milestone in this area, and we hope that it inspires both the sector and the brands to develop more technologies that contribute to making our industry a much more responsible one towards our surroundings. We are facing the sustainable denim revolution and, with One Million Litres, we want everyone to take part in it so that, together, we can meet the United Nations Sustainable Development Goals before 2030,” José Rafael Royo, member of the company’s board explained, in his presentation of the initiative.
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