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One-stop experience for sari stakeholders at Salem meet

Mar '19
Pic: Birla Cellulose
Pic: Birla Cellulose
It was a one-stop experience for sari stakeholders for innovation, technical, product and marketing solutions at a recent meet to create awareness on emerging trends in the sari segment.  Organised  by Liva from Birla Cellulose at Salem, the meet was also an opportunity for a large number of yarn partners and weavers to  grow their business with Liva.

The meet had participants from different regions like Ellampalli, Erode, Salem, Perundarai, Gobbichittipallayam, Komarapalayam and Belgaum, Birla Cellulose said in a press release.

"Salem being the current important textile centre and a forerunner in yarn products, proves the hub meet to be a perfect blend to provide the startling innovation and colours of the saree products to the various brands across domestic and global market. As per our consumer study, the demand for comfortable and sustainable products will keep growing and LIVA will work as the right solution for comfort and fashion," Manohar Samuel, senior president – marketing, Birla Cellulose, said.

Various innovative ranges of yarns were showcased Sumeet Synthetics, Keshav Rayon & Anjani associates, by the partners of Birla. The products showcased were well-regarded for their superior hand feel and luxurious softness. The products which were most appreciated were Silk X Modal, cotton X Modal, and Nylon X Modal, added the release. (RR)

Fibre2Fashion News Desk – India

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