Home / Knowledge / News / Textiles / Oritain launches traceability solutions for cotton
Oritain launches traceability solutions for cotton
Sep '17
Oritain has launched scientific traceability solutions for cotton and textile industry. The initiative is in association with two of the world’s largest cotton growers - the JG Boswell Company in the US and its subsidiary, Auscott Limited of Australia – as well as with one of the world’s largest home textile manufacturers, Welspun India Limited.

Using Oritain’s technology, the claimed origin of a sample of cotton can be scientifically verified which offers reassurance for brand owners and retailers alike. Oritain’s service is based on over 30 years of proven science, and is already used commercially across a range of food, fibre and pharmaceutical products around the world.

The JG Boswell Company is one of America’s largest agricultural producers and the largest US grower of luxurious Supima cotton. Auscott Ltd is one of Australia’s largest farmers and ginners of high-quality upland cotton. To complete its end-to-end supply chain solution, Oritain Global Limited has also secured an agreement with Welspun India Ltd for their home textile products.

"Oritain’s service is a true 'product test'. The distinct advantage of the Oritain technology is they test the actual fibre and don’t use any sprays, tags or barcodes. This makes it a true product test and also means from an operational point of view it a very easy solution to adopt for our business," said Auscott marketing manager for Cotton, Arthur Spellson, who led the company’s search for an effective traceability solution.

The scientific solution Oritain offers will go a long way to address the traceability challenges that have been faced by the cotton industry in recent years, said Oritain CEO Grant Cochrane.

"Manufacturers, brand owners and retailers are increasingly focused on ensuring there is transparency within their supply chains. A huge part of this is knowing - and trusting - where their product comes from. This is of particular importance as brands make claims associated with provenance and want to be reassured their product – in this case, cotton - isn’t coming from undesirable sources," said Cochrane.

"We have used scientific analysis to create a unique 'fingerprint' from the cotton samples that have been supplied from California (JG Boswell Company) and Australia (Auscott Limited)," said Cochrane. "The intention is to add samples from other origins around the world - like Egypt - to our database," he added.

"This fingerprint analysis identifies the different levels of chemical attributes that are found within the product itself, and enables us to verify the cotton against its claimed origin. Using this method, you can test cotton at the various stages of the supply chain and verify its origin," said Cochrane.

"It’s no secret that the global industry has had problems with traceability. Our customers were asking for reassurance. They want to be able to make ‘Australian Cotton’ claims and have absolute confidence to do that. We believe that the brands that use our cotton can now have that confidence," Spellson said. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

'Knitting machines can be used for various applications'

Textiles | On 21st Aug 2018

'Knitting machines can be used for various applications'

Flat knitting machines have the potential of being used for a number...

Courtesy: Invista

Textiles | On 21st Aug 2018

Fujian Petrochemicals to use Invista's P8 PTA technology

Invista’s technology and licensing group, Invista Performance...

Indian team finds way to cut water use in textile industry

Textiles | On 21st Aug 2018

Indian team finds way to cut water use in textile industry

Researchers at the department of chemistry in Calicut University in...

Interviews View All

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Mr Ambrose Chan
DSG International (Thailand) PLC

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search