Home / Knowledge / News / Textiles / Over 300 delegates attend Fuze Fashion Technology 2017
Over 300 delegates attend Fuze Fashion Technology 2017
Mar '17
Courtesy: Fuze Fashion Technology 2017
Courtesy: Fuze Fashion Technology 2017
Over 300 delegates from Singapore, Southeast Asia, Korea, China, the US and South Africa attended the first ever Fuze Fashion Technology 2017 that was recently held in Singapore. The event sought to explore and offer new insights into some of the exciting opportunities for businesses to drive future innovation and business growth through the use of technology.

The summit was organised by Taff and presented by Decoded Fashion with the support of International Enterprise (IE) Singapore, Singapore Tourism Board, Infocomm Media Development Authority, DesignSingapore Council and Workforce Singapore. Mark Lee, president of the Textile and Fashion Federation (Taff) & CEO of Textile and Fashion Federation, had inaugurated the event.

“The fashion and retail industry is undergoing extensive structural changes globally and the shift towards e-commerce has forced many brand owners to adapt and change the way they run their business,” said Lee.

Giles Cummings, Managing Director of Decoded Fashion, said, "Opportunities are abound in Southeast Asia, it is essential not only to embrace the consumer-facing challenges but the B2B innovation opportunities as well. Bring together experts and professionals from both upstream and downstream segments of the fashion value chain to address the increasing urgency for 'fashion immediacy' in both manufacturing and retail."

Illustrating this opportunity was Adrian Leu, CEO of Inition, who presented the Opening Keynote on Virtual Change: Tech + digital Transformation. Leu posed a valuable question about the growth opportunities that technology provides, especially in consideration of immersive technology and business transformation, through the use of Augmented Reality and Virtual Reality.

Augmented Reality and Virtual Reality are new media platforms, which would make it possible to bring different strands of media into one single space thereby enhancing the front-end, consumer facing experience, allowing for non-linear storytelling as well as greater involvement and empathy on the part of the consumers.

"As the fashion cycle shortens in response to consumer's growing preference for instant made-to-measure products, there is an increasing necessity for the fashion industry to move closer to its customers with the help of technology. This puts into question the persisting tendency of the industry to move production globally in search of more economic means of production. This traditional production methodology essentially moves production further away from customers at the expense of meeting the customer's need for immediacy," said Joachim Hensch, Managing Director of Hugo Boss Textile Industries.

To mitigate such changes in consumer habits, Hensch proposed that companies rethink traditional multi-level manufacturing methodologies and to instead, adopt technology which will increase agility.

Exemplifying this fashion and technology integration is the second edition of FashionisTech, an initiative by Taff, in collaboration with IE Singapore, which aims to promote the advancement in material innovation and creative partnerships with the use of technology amongst Singapore fashion companies.

Local labels Wai Yang, Pleatation and Ying the Label collaborated with Epson Singapore to create and showcase their digitally printed collection using innovative dye sublimation and direct-to-garment printing technologies at the event.

Inspired by their belief in children's penchant for adventures, Curiosity introduced a range of high quality clothing for children, which offers high tech UV protection of up to a UPF rating of 50+, protecting little kids from the harmful sun's rays while they explore the great outdoors.

In another show of technological ingenuity, local label Chainless Brain – Alverina Wijaya – collaborated with 3D Printing Studio for her Series 2 collection. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 8th Apr 2020

Retailers need to show true partnership with supply chains

The ongoing Covid-19 crisis has thrown up an unprecedented challenge...

Pic: Shutterstock

Apparel/Garments | On 8th Apr 2020

Brands & Suppliers: Caught in a bind

Brands and retailers are in a bind: they have to deal with store...

Pic: Shutterstock

Apparel/Garments | On 8th Apr 2020

Pak garment units exempted from lockdown, start production

Pakistan’s garment industry has started production following a...

Interviews View All

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Rajiv Sirohi, Shara

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Emanuel Fertuzinhos,

Emanuel Fertuzinhos

Founded in 1981, Lisama, a Portuguese company, is a pioneer in the textile ...

Paolo Toricella,

Paolo Toricella

Electronics for Imaging (EFI) is a global technology company, based in...

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Aneeth Arora, Péro

Aneeth Arora

The Woolmark Company has partnered with handmade fashion label Péro and...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search