Home / Knowledge / News / Textiles / Panorama Berlin to launch fashion & lifestyle segment

Panorama Berlin to launch fashion & lifestyle segment

May '19
Pic: Panorama Berlin
Pic: Panorama Berlin
Following the January 2019 restructuring of the tradeshow concept into an event and infotainment format, for the July 2019 edition, Panorama Berlin is launching a new addition in the fashion and lifestyle segment. Visitors can discover latest trends in hall seven: from outfits for school leavers’ balls, prom nights, and weddings to communions/confirmations.

In its role as an important information and networking platform that is constantly developing, Panorama Berlin is all about recognising social trends and shifting the focus onto consumer-relevant themes that provide recognisable added value for the industry, according to a press release on the show.

Around 300,000 pupils pass their secondary school-leaving examinations every year in Germany. Trends coming over from the USA and UK, such as prom nights, are now also catching on more and more in Germany, where occasions are being celebrated on a larger scale. Occasionwear is the new smart-casual look for the young generation and is a growing market and a driver of sales. The estimated potential here is up to one million dresses and suits for school proms alone per year.

“Reason enough for us to give the subject of celebration the attention it deserves, which is why we are now bringing occasionwear into the mix for the first time. In a separate hall, which will surprise in its design, we will be showcasing the entire world of outfits for school leavers’ balls, prom nights, weddings, and other occasions and, in addition to the fashion itself, also incorporating complementary products like décor, jewellery, and accessories,” Jörg Wichmann, CEO of Panorama Berlin said.

“The occasionwear sector segment doesn’t currently have a relevant platform in Germany that properly covers outfits for weddings, like best men and bridesmaids, lingerie, and communions/confirmations etc. We want to offer this sector a new home and provide a central port of call for all relevant fashion and lifestyle themes in one location, therefore, making it more efficient for people to do business,” Wichmann added.

Complemented by additional brands and products with a focus on travel, gifts, accessories and jewellery, around 40 brands from the men’s, ladies’ and kid’s segments will be displayed.

To provide additional added value, there will also be a ‘Wedding Press Day’ on all three days of the fair, to which B2C magazines, trade journals, special interest press, wedding bloggers, and influencers will be exclusively invited. The event will provide a special service for the exhibitors that gives them the unique opportunity to present their latest occasionwear trends to the press. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 19th Sep 2020

US firms in some sectors moving out of PRC: Goldman Sachs

Goldman Sachs has said US firms in only specific industries are...

Pic: Shutterstock

Apparel/Garments | On 19th Sep 2020

Sri Lanka's textile & garment exports down 25% in Jan-July

Sri Lanka’s earnings from textiles and garments exports decreased by...

Pic: Avery Dennison Fastener Solution

Apparel/Garments | On 19th Sep 2020

Avery Dennison’s new tag fastener degrades in soil

Avery Dennison Corporation Fastener Solutions has unveiled a tag...

Interviews View All

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Priyanka, Studio Priyanka Rajiv

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Vasudevan LK,

Vasudevan LK

Epson is a world leader in digital imaging and printing solutions....

Aaron Spivak,

Aaron Spivak

Canada-based Hush Blankets was founded by Lior Ohayon and Aaron Spivak to...

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search