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Pantone colour of the year echoes US brand Cordura's fortitude

Oct '21
For 2021, Pantone, provider of professional colour language standards, has chosen Ultimate Grey, combined with Illuminating Yellow, to express a message of positivity supported by fortitude, aligning with Cordura’s own colour palette and approach. Talking about future durability, Pantone’s choice for this year has set itself apart from any other year.

Pantone’s colour choice is reminiscent of the two-tone scheme of high-visibility vests worn by the key workers that have made huge sacrifices during the COVID-19 pandemic. Cordura has provided the material to create the uniforms of nurses, police officers, paramedics and many other applications. Grey is testament to the stoic and resilient attitude of these heroes, and yellow reflects the cheerful optimism of working towards something better, Cordura said in a press release.

“Branded fibres can serve as anchor points in these changing times, offering tried and tested, proven performance that consumers can rely on.  Using ingredient brands such as Cordura can support building trust through engaging storytelling and strong partnerships. Trend indicators suggest that post COVID, consumers will be valuing longevity. They have a heightened awareness of the value of protection.  This consumer mindset aligns with our long- standing mantra of creating durable heritage products that will stand the test of time. The Cordura brand is firmly rooted in a military and workwear heritage and has helped provide protection for soldiers and workers for over 50 years,” Cindy McNaull, Cordura brand business development director said.

“Pantone’s choice and Cordura’s own colour palate, are appropriate for a period in our history that stands apart from previous years. Instead of one singular tone, the  colours echo our belief that we can create stability and fortitude through durability; crafting fabric solutions that are sustainable, practical and functional to the wearer, standing the test of the kind of dynamic challenges that the modern world creates. This enduring approach to resilience allows us to think forward towards a brighter future, built on a foundation of solid dependable elements,” Cindy added.

Fibre2Fashion News Desk (RR)

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