Port Logistics Group, among the US’ leading providers of omnichannel logistics services, headquartered in City of Industry, Calif, has signed a multi-year logistics deal to provide distribution and fulfilment services to APL, the luxury performance footwear brand. Port Logistics Group will provide global transportation, distribution and fulfilment services.
The contract allows APL (Athletic Propulsion Labs) to efficiently scale and grow its wholesale, retail and direct-to-consumer (D2C) businesses by consolidating logistics operations in one distribution centre with a single logistics provider. Under the agreement, Port Logistics Group will provide global transportation, distribution and fulfilment services from a facility in its City of Industry distribution campus.
Port Logistics Group was selected by APL for its proven performance in the footwear category, ability to scale, comprehensive retail expertise as well as its robust, proprietary warehouse management system.
"We are honoured to support the global fulfilment needs of this high energy, fast-growing brand. APL is a true omnichannel customer for us and we will manage its operations for all three channels—wholesale to high-end retailers, online D2C sales, and its new retail flagship store. We look forward to serving APL as it continues to grow and opens more branded stores," said Scott Weiss, vice president of Business Development at Port Logistics Group.
Headquartered in Los Angeles, Calif and founded in 2009 by twin brothers Adam and Ryan Goldston, APL met with uncommon success a year later when the NBA banned its Concept 1 shoe featuring its proprietary Load N' Launch spring device technology. APL footwear is sold at high-end independent retailers and department stores which include Saks Fifth Avenue, Bloomingdale's, and Neiman Marcus.
"We believe the omnichannel experience is that of the present and the future. With so much competition in the landscape, we wanted to partner with a world class group like Port Logistics Group to help us scale all aspects of business when it came to logistical functions. We believe in outsourcing commodity functions and concentrating all of our efforts on the proprietary aspects that make APL special. Having a logistical partner such as PLG that allows us to focus on what we are best-in-class at because they are categorical leaders makes us much stronger and incredibly confident going into 2020 and further," said Adam and Ryan Goldston, the co-founders of APL.
Fibre2Fashion News Desk (SV)