Première Vision confirms launch of Paris Show in September

The physical edition of the show, which has been revised and adapted to the current health situation, will for the first time be bolstered by a complementary digital fair taking place over the same dates.

 

The aim of this virtual show, which will be hosted and relayed by the Première Vision Marketplace, is to boost the visibility of the exhibitors’ offer to a broader target of international buyers. This event, now both physical and digital, aims to mobilise the entire international fashion industry, and above all boost the sector’s recovery through: the show in Villepinte, which will meet all required government health protocols, and allow exhibitors and visitors to meet again to discover and share the new collections; the creation of multimedia forums to discover exhibitors’ most emblematic and creative products and designs; the strengthened development of digital events and tools to support their necessary and inevitable acceleration in the industry, and thereby energise client/supplier meetings; the launch of new services and functionalities for a 2nd-generation marketplace, developed to facilitate both the promotion of collections and online business discussions in preparation of show visits, and support the industry in this new irreversible step towards a broader digitalisation of the sector.

 

“The decision to organise this event, which is first and foremost a physical one, and our investments in new developments designed to optimise our marketplace, and thus more generally the service we provide to the entire global market, testify to our commitment to help the entire industry once again meet, get back on its feet, and begin its recovery. We are determined to allow those producers who have placed their trust in us to maintain direct contact with their customers,” Gilles Lasbordes, Première Vision general manager, said in a press release.