Premiere Vision to show new creations at Smart Square

11 Sep '18

3 min read

Courtesy: Premiere Vision

Premiere Vision Paris, the global event for fashion professionals, will present innovative creations with the theme ‘Tomorrow is here’ at the third edition of Smart Square, from September 19-21, 2018. In hall 3, new smart players will introduce a new generation of responsible innovations and alternative materials and experts will discuss business trends.

The Smart Square is an annual visionary and didactic space launched by Première Vision in 2016, where exhibitors, designers, retailers and brands, along with media and material experts, can visualise and touch these new values and systems that drive contemporary consumers toward better, smarter choices.

Five core areas will deliver to visitors a complete picture of what responsible innovation and Smart Creation represent today.

Smart Library, a forum made of smart products, will be highlighted by the Smart Creation team among the collections of Première Vision’s exhibitors. They represent all sectors such as yarns, fabrics, leathers, accessories, and components, manufacturing solutions, according to a press release.

The show will host the Smart Wardrobe, a new way to showcase examples of outfits that express the smart values at 360 degrees. The highlight of this year includes: Aeance / Bethany Williams / Maria Cornejo / Marine Serre / Botter / Rombaut / Sylvia Heisel / Daquini.

Smart Services will be a space dedicated to a selected group of companies specialised in services to support the whole supply chain with new solutions where responsibility is a key and competitive advantage value.

At Smart Talks, 28 leading fashion industry, innovation, and sustainable experts will share their knowledge, culture, innovation, and values to enable the audience to better understand a modern and a smarter business approach. According to this season’s theme, key subjects will be about the new role of design and smart innovation in the circular economy business model.

The Smart Materials area will be dedicated to highlight new and sometimes unique concepts of innovative materials - yarns, fabrics, leathers, accessories – or processes - manufacturing, finishings.

The event will host a series of conferences presented by Giusy Bettoni, president of C.L.A.S.S. showroom and consultant in sustainable development for Smart Creation.

On September 19, 2018, Stacy Flynn, CEO and co-founder of Evrnu and Christopher Stanev, CSO and co-founder of Evrnu will talk on ‘Changing the fibre landscape through performance and environmental advantages’.

On September 20, 2018, Cecilia Takayama, director of materials innovation lab at Kering, Géraldine Vallejo, director of the sustainability programme at Kering will talk on ‘Crafting tomorrow’s Luxury’. Cyrill Gutsch, Parley for the Ocean, founder and CEO, Alexander Taylor, leader of an industrial design studio and innovation consultant to Adidas, will discuss about ‘Ocean Plastic / Purpose is the New Luxury’.

Martin Ricker, content director at ILM, John Graebin, materials director at Deckers, Chiara Morelli from Kering, Thierry Poncet, head of leather and sustainable development department at CTC, and Cédric Vigier, innovation manager at CTC will talk about ‘Sustainability and traceability in the leather supply chain Moderator’.

Rebecca Earley and Kate Goldsworthy, co-founders of the centre for circular design at Chelsea College of Arts, University of the Arts London will talk on ‘Circular Design Guidelines: an end-to-end approach’.

On September 21, 2018, Julian Lings, sustainability manager for The North Face in Europe, Middle East, and Africa will share key values of VF’s Made For Change strategy, focusing on the circular business model’s pillar of the strategy. Neliana Fuenmayor – founder and CEO of ‘A Transparent Company’ in partnership with Provenance.org will talk on ‘Blockchain in the era of transparency: a tool to connect products to data.’ (GK)

Fibre2Fashion News Desk – India

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