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Premiere Vision unveils new calendar for PV Paris in 2021

07
Feb '20
Pic: Premiere vision
Pic: Premiere vision
Première Vision, a player in the global creative fashion industry, will be changing the calendar of its flagship event, Première Vision Paris, starting in 2021. The change will meet the requirements of a market in which collection creation and delivery timings have by and large multiplied. Première Vision is a leader in upstream creative-fashion events.

The show will now be welcoming its visitors - buyers, designers, production heads, fashion and accessory brand managers - and its exhibitors - spinners, weavers, tanners, textile designers, accessory and component manufacturers, and fashion manufacturers - at the end of January/early February for the spring-summer collections, and in the first two weeks of July for the autumn-winter collections, according to a press release by Premiere Vision.

Première Vision decided to advance its traditional dates (mid-February for spring-summer and mid-September for autumn-winter) to meet its audiences’ new needs regarding material selections and inspiration. These were brought to light in a European-wide survey of 1,765 industry professionals conducted at its request in late 2019 by the IFM - Institut Français de la Mode.

Some 72 per cent of the brands surveyed favoured advancing the trade show to the end of January/early February, and 69 per cent favoured an event held at the beginning of July. This strategic decision to advance the dates was further encouraged by a wide-ranging survey of Première Vision’s exhibiting partners, 66 per cent of whom are in favour of bringing the show forward to the end of January/early February, and 70 per cent in favour of the show taking place in July.

In 2021, Première Vision Paris will, therefore, be held from February 2-4, for the Spring-Summer 22/23 collections and from July 6-8, for the Autumn-Winter 22/23 collections. In 2020, the dates of the shows remain unchanged, from February 11-13, for Spring-Summer and from September 15-17, for Autumn-Winter. As a result of these changes, the Blossom Première Vision show, launched in 2016 and dedicated to the pre-collections of luxury and high-end brands, will take the form of a new show scheduled for the second week of September 2021. This will be a new event whose concept will be further elaborated in the coming months.

Fibre2Fashion News Desk (GK)


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