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Print Make Wear addresses garment printing at FESPA 2018
22
Jun '18
Courtesy: Fespa
Courtesy: Fespa
Print Make Wear, the new fast fashion factory experience created within FESPA Global Print Expo 2018, added a colourful and educational visitor feature to the event, addressing the rising interest in garment production and printing within FESPA’s global community. FESPA 2018, the global print expo, was held from May 15 to 18, 2018, in Messe Berlin, Germany.

Around 467 individual delegates registered specifically for Print Make Wear. They were joined by the 17 per cent of visitors to the wider FESPA event who came with a specific interest in garment decoration and/or manufacturing, and who visited the Print Make Wear area, as well as more than 2,000 visitors who took advantage of the expert-guided feature tours.

Technology investment was high on the agenda of visitors to Print Make Wear, with more than half planning to invest within six months, supported by average investment budgets of over Euros 180,000. The audience comprised of around 90 per cent senior managers, with 76 per cent of visitors having purchasing authority.

Many prominent sportswear, clothing, and promotional apparel brands were represented among the delegates, with visitors typically occupying business, manufacturing, product development, and technical roles. Their feedback shows that Print Make Wear at FESPA 2018 was viewed as an opportunity to update industry knowledge in the areas of increased efficiency and sustainability, workflow and technology and evaluate equipment and technology to inform future investment.

Consistent with the FESPA event as a whole, the leading countries in terms of attendance at Print Make Wear were Germany and the UK. Substantial groups also participated from Poland, Spain, Turkey, Italy, Romania, the Russian Federation, and Hungary, reflecting the significance of the garment sector in these countries.

FESPA head of technical, Graeme Richardson-Locke, who personally led some of the Print Make Wear tours said, “We’re delighted by the enthusiastic response to the launch of the inaugural Print Make Wear from all parts of the fashion ecosystem. By showcasing several end-to-end workflows consistent with a real garment production environment, supported by access to technical experts, visitors could evaluate key processes using both screen and digital technologies and see opportunities to optimise their own operations and improve sustainability. Visitors to Print Make Wear really appreciated FESPA’s proactivity in integrating technologies from multiple exhibitors to create this practical learning experience.” (GK)

Fibre2Fashion News Desk – India


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