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Printful selects Kornit Atlas systems for apparel & fashion production

22 Mar '21
2 min read
Pic: Kornit
Pic: Kornit

Kornit Digital has announced that global on-demand printing and warehousing provider, Printful, will be adding more than 50 Kornit Atlas systems during 2021 for direct-to-garment (DTG) production on demand, representing a considerable expansion of their current production capabilities. Kornit Digital is a leader in digital textile printing technology.

This coincides with the print-on-demand leader’s addition of new production facilities in Los Angeles, Dallas, Charlotte, Mexico, Spain, and Canada, as well as expansion of existing facilities globally. Named among Deloitte’s 2020 Technology Fast 500 with three-year revenue growth of 441 per cent, more than $722 million in goods sold by customers through the company’s online platform to date, and almost 30 million items delivered, Printful has provided a consistent model of success for on-demand fulfilment to B2B and B2C customers in the e-commerce age, Kornit Digital said in a press release.

“Consumers today want customisation and personalisation, social media engagement, responsible and eco-friendly business practices, and instant gratification, whether they’re buying, designing, or building their own personal brand. Kornit’s agile, versatile, efficient technologies power our success by answering those demands with ease, and their quality, reliability, and scalability are a key reason we’re now shipping more than a million finished pieces every month. By bringing our proven production capabilities to more corners of the globe, Printful will be positioned to meet and exceed the demands of today’s creative digital natives for years to come,” Davis Siksnans, Printful co-founder and CEO said in a statement.

“Printful offers a complete platform to give creators and entrepreneurs worldwide an end-to-end fulfilment experience, from design to production to delivery of a finished product. As an early adopter of Kornit technology, they’ve grown from a small print operation to become a global leader in taking digital creative concepts and making them real. They demonstrate the overwhelming potential of digital transformation, creating a mega-marketplace that empowers enterprising digital natives to conceive and scale their brands, and thanks to Kornit, they’re also demonstrating how on-demand digital production can make apparel a cleaner, more sustainable, more responsible enterprise,” Ronen Samuel, Kornit Digital CEO said.

Fibre2Fashion News Desk (GK)

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