Home / Knowledge / News / Textiles / Puma sales gain 20.1% in Q4FY18

Puma sales gain 20.1% in Q4FY18

20
Apr '19
Pic: Puma
Pic: Puma
Puma's sales in the fourth quarter of fiscal 2018 have increased by 20.1 per cent to €1,226.4 million as compared to €1,040.2 million in the previous year. Sales growth was particularly strong in the Asia/Pacific region followed by the Americas, both rising at double-digit rates. Apparel and Footwear improved 28.6 per cent and 17.4 per cent respectively.

In 2018, Puma’s sales improved by 17.6 per cent to €4,648.3 million. In the EMEA region, sales hiked by 11.4 per cent currency adjusted to €1,800.3 million. The main growth drivers in the region were France, Spain, the United Kingdom as well as Russia and Turkey, which all posted double-digit sales growth.

Sales in the Americas region went up by 16.9 per cent to € 1,612.5 million, with both North and Latin America contributing double-digit growth rates. Growth was particularly strong in the Asia/Pacific (APAC) region, where sales rose by 28.8 per cent, mainly driven by high growth in China and Korea, while sales in Japan increased at a more moderate mid to high single-digit rate.

Footwear continued to be a strong sales driver throughout the year. Sales were up 16.6 per cent currency adjusted to €2,184.7 million, exceeding the €2 billion sales mark for the first time. Running and Training as well as Sportstyle were the categories with the strongest growth rates.

In the Apparel segment, sales rose by 22.2 per cent to € 1,687.5 million. Logo-driven apparel within Sportstyle category and new product launches in the Teamsport and Motorsport categories contributed to this increase.

Including e-commerce, Puma's retail sales increased 24.0 per cent to €1.127,5 million. This represents a share of 24.3 per cent of total sales in 2018. Like-for-like sales growth in our retail stores, the extension of retail store network as well as the extensive growth of e-commerce business contributed to this rise.

“We are very happy with how our business developed in 2018. The double-digit growth in all regions is a proof that the we have strengthened the Puma brand globally and the double-digit growth in all product divisions shows that we have enhanced our product portfolio," said Bjorn Gulden, Puma CEO.

For the full year 2019, Puma expects currency-adjusted sales growth of around 10 per cent. It forecasts the gross profit margin to show a slight improvement compared to last year (2018: 48.4 per cent) and operating expenses (OPEX) to increase at a slightly lower rate than sales. Based on the current exchange rate levels, management expects an operating result (EBIT) for the financial year 2019 in a range between €395 million and €415 million (2018: €337.4 million). Management also expects a significant improvement of net earnings in 2019

"We still have a lot to improve, but we feel we are moving our brand and company in a good direction. We see that our progress will also continue in 2019 and expect our currency adjusted sales to grow around 10 per cent and our operating result to increase to a range between €395 million and €415 million," concluded Gulden. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 18th Jul 2019

ILO launches programme in Ethiopia to promote decent work

The International Labour Organisation (ILO) in collaboration with...

Pic: UNCTAD

E-commerce | On 18th Jul 2019

UNCTAD, CSRG join hands to resolve consumer disputes

The United Nations Conference on Trade and Development and the China...

Pic: Shutterstock

Apparel/Garments | On 18th Jul 2019

Bangla exporters to align with EU's REX by Jun 30, 2020

Bangladesh's Export Promotion Bureau will introduce a new...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Top executives, Association

Top executives
Association

'Support and Outreach' huge relief for MSMEs

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search