Visitors to Formula 1 races across the globe will be able to purchase F1 and Grands Prix related products as well as all 10 teams’ merchandise from on-site Puma stands and superstores during race weekends. Puma and its fully-owned subsidiary Branded will also retail official merchandise and accessories from Formula 1’s growing portfolio of consumer products licensees, such as Codemasters and Bape.
“Puma has a long and proud history in motorsport, and we are very happy to take this a step further today. Our agreement with Formula 1 will allow us to connect with the fans directly at the races by offering them the best motorsport merchandise experience possible,” said Puma CEO Bjørn Gulden.
“We are always looking to enhance fans race day experience and to have such an experienced and creative partner such as PUMA on board to bring the latest items to our fans is something we are really excited about,” said Sean Bratches, managing director commercial operations, Formula 1.
Branded, which already distributes Puma replica merchandise and designs for leading F1 teams such as Scuderia Ferrari, Mercedes-AMG Petronas Motorsport, Aston Martin Red Bull Racing and Rich Energy Haas F1 Team, Puma will now add F1 trackside retail to its offering.
Since entering Formula 1 in 1999, Puma has established itself as a leading motorsport supplier, providing team wear and race wear to the most successful Formula 1 teams as well as the motorsport divisions of BMW and Porsche in other racing series. (RR)
Fibre2Fashion News Desk – India
Apparel/Garments | On 28th Feb 2020
Prime Minister Hun Sen recently urged Chinese ambassador to Cambodia...
Textiles | On 28th Feb 2020
The Sindh Industrial Trading Estate (SITE) Association of Industry...
Textiles | On 28th Feb 2020
While scientists across the world are busy developing vaccine and...
There is rising demand for fancy, trendy and yet comfortable footwear
We will move away from mass production to production in micro-factories
Marazban F Velati
Sutlej Textiles & Industries limited
No training can be effective till the candidate believes in it.
Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...
Manila-based CustomThread is a start-up offering premium custom apparel...
Benetex Industries is a public ltd company established in year 1992 to...
Robin Grankvist talks about PFCs, additives and various chemicals used in...
Mr Hartmann Huth
Trevira GmbH is an innovative European manufacturer of high-value branded...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Sandeep and Sarah Shaikh Gonsalves
SS Homme celebrates the craft of traditional tailoring through the bespoke ...
India Boulevard is a San Francisco-based curated fashion marketplace that...