Home / Knowledge / News / Textiles / Puma to be exclusive retail partner of Formula 1

Puma to be exclusive retail partner of Formula 1

07
Apr '19
Pic: Puma
Pic: Puma
In a long-term partnership with Formula 1, Puma has become the exclusive merchandise retail partner from the start of 2019. Adding to the company’s impressive motorsport credentials, Puma has gained the rights to design, produce and sell Formula 1-branded products trackside. This year, Puma stands and superstores will be present in 17 out of 21 Grands Prix.

Visitors to Formula 1 races across the globe will be able to purchase F1 and Grands Prix related products as well as all 10 teams’ merchandise from on-site Puma stands and superstores during race weekends.  Puma and its fully-owned subsidiary Branded will also retail official merchandise and accessories from Formula 1’s growing portfolio of consumer products licensees, such as Codemasters and Bape.

“Puma has a long and proud history in motorsport, and we are very happy to take this a step further today. Our agreement with Formula 1 will allow us to connect with the fans directly at the races by offering them the best motorsport merchandise experience possible,” said Puma CEO Bjørn Gulden.

“We are always looking to enhance fans race day experience and to have such an experienced and creative partner such as PUMA on board to bring the latest items to our fans is something we are really excited about,” said Sean Bratches, managing director commercial operations, Formula 1.

Branded, which already distributes Puma replica merchandise and designs for leading F1 teams such as Scuderia Ferrari, Mercedes-AMG Petronas Motorsport, Aston Martin Red Bull Racing and Rich Energy Haas F1 Team, Puma will now add F1 trackside retail to its offering.

Since entering Formula 1 in 1999, Puma has established itself as a leading motorsport supplier, providing team wear and race wear to the most successful Formula 1 teams as well as the motorsport divisions of BMW and Porsche in other racing series. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 14th Aug 2020

Cambodia prepares to face upshot of partial EBA withdrawal

As the preferential treatment Cambodia enjoyed under the European...

Pic: USDA/FAS

Textiles | On 14th Aug 2020

India & Brazil push world cotton stocks to high level

World cotton stocks remain high as the Minimum Support Price (MSP) in ...

Pic: Shutterstock

Apparel/Garments | On 14th Aug 2020

Apparel production in Vietnam fell by 4.6% YoY in Jan-Jul

In the first seven months of this year, textile production in Vietnam ...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Office bearers, Textile industry

Office bearers
Textile industry

There might be negative impact on garment exports

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Saad Khaled Bari,

Saad Khaled Bari

Benetex Industries is a public ltd company established in year 1992 to...

Alphonse Reddy,

Alphonse Reddy

Bangalore-based Sunday designs and makes mattresses and accessories that...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search