Pure London & Conscious Fashion Campaign to team up

29 Nov '18
3 min read
Courtesy: Pure London
Courtesy: Pure London

Leading festival of fashion, Pure London, has announced a collaboration with the Conscious Fashion Campaign (CFC) supported by the United Nations Office for Partnerships at the February 2019 show. The next Pure London, UK’s leading trade fashion buying event, and Pure Origin, will be held at London Olympia, in UK, from February 10-12, 2019.

A dedicated installation, located within the Conscious section, will highlight fashion brands that are working to end poverty, protect the planet, practice sustainability, and raise awareness through meaningful philanthropic and customer engagement initiatives in an effort to transform our world through fashion. United Nations representatives will take part in the Pure London Content Programme of seminars to discuss and address the key issues facing the fashion industry and the importance of the United Nations Sustainable Development Goals, according to a press release on the show.

Pure London introduced its Conscious section for ethical and sustainable brands last season and joined forces with the United Nations to launch the Power of One campaign, to support the Sustainable Development Goals with individual pledges aimed at collectively creating change.

“Since launching Conscious and our Power of One campaign to promote change across fashion industry, Pure London has set out to champion brands who put sustainability at the forefront of their business and provides a platform for retailers to discover exciting new ethical brands to meet the growing consumer expectations. We are over the moon to continue our partnerships with the United Nations via the CFC installation and Common Objective to place the spotlight on how conscious fashion is redefining the value of style,” Julie Driscoll, managing director at Pure London said

The CFC unites impact driven fashion brands addressing the most pressing issues facing our world today. The initiative celebrates the change-makers and the innovators championing conscious fashion as an influential force for global good towards a sustainable future. The campaign has been designed to do three key things; promote the United Nations Sustainable Development Goals, educate retailers on the importance on investing in sustainable brands and encourage them to do so, and support exhibitors in building upon their sustainability.

For the February show, all brands working towards sustainability will be given the opportunity to submit samples to the CFC installation. Their pieces will be given tags to educate the audience on which Sustainable Development Goals their brand is supporting and their stand number to drive traffic to their collections.

Pure London has also revealed that the Conscious section has grown exponentially since its launch and February 2019 will offer visitors a broader cross-section of exciting new womenswear, menswear, and accessories created with sustainability and ethical manufacturing at their heart including Komodo, Nomad Tribe, Reina London, Pasithea, Felicia, Iggy & Burt, The Conscious Company, Soruka, Good People, and The Afterlife Project. (GK)

Fibre2Fashion News Desk – India

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