Pure London hosts new brands with AW19/20 trends

11 Feb '19

3 min read

Cipo & Baxx @ Pure Man; Courtesy: Pure London

Pure London, UK’s trade fashion buying event, has brought together collections from the most exciting brands and the hottest emerging designers. The show, being held from February 10-12, 2019, is hosting over 700 established and new men’s and womenswear, Conscious brands, athleisure, footwear, accessories labels and, within Bubble, at Pure London, kidswear.

The show is offering visitors the first stop on the UK fashion calendar to source collections for AW19 as well as an inspiring and educational programme of seminars and panel discussions covering the ‘need-to-know’ topics in fashion including sustainability, best practice, brand DNA, the circular economy, future trends, and diversity from high profile fashion leaders, innovators, and change-makers.

Collaborating with Pure London to further the sustainable development goals, The United Nations Office for Partnerships presents The Conscious Fashion Campaign at Pure London. With its own dedicated installation within the Pure Conscious section, the Conscious Fashion Campaign is highlighting fashion brands at Pure London that are working to end poverty, protect the planet, practice sustainability and raise awareness through meaningful philanthropic and customer engagement initiatives, according to a press release on the show.

Pure Conscious partner Common Objective is also running guided tours for visiting buyers to sustainable brands at the show. The guided tours is run by the Common Objective team and will allow buyers to learn more about innovative sustainable brands at Pure London and ask questions about sustainability and fashion.

Brands within the Conscious section include Pasithea, The Rags Tribe, Forever Amano, The Conscious Company, Ona By Agne, Afterlife Project, Good People, Lanhtropy, Iggy & Burt, Nomad Tribe, Komodo, Framiore, Soruka, Reina London, and Valerie Taylor.

Pure Man sees an increased menswear offer for AW19. Since its launch in 2016, Pure Man has grown rapidly and showcases brands offering classic to cutting edge menswear, sportswear and accessories, including Stetson, Marc Darcy, Skopes, Sophos, Mochee Kent, Amplified, Purely Royal, Dante, Tresanti, Soulstar, La Squadra, Cavani, Carlos Cordoba, Gabbici, and Geographical Norway.

A family-owned business that launched over 30 years ago, Spanish label Carlos Cordoba is the go-to name for superbly crafted men’s shirts. The suit, the foundation of any man’s wardrobe, has been the Skopes mantra for over 70 years. At Pure London, the brand aims to give visitors a new stance on style and guide them with curated looks that master the art of looking effortlessly cool.

The newly launched Bubble at Pure London is hosting Ty Toys, showcasing a variety of products from the exciting new Ty Fashion range. At Bubble this season, Ty is showcasing a variety of products from their exciting new fashion range which comprises of backpacks, shoulder and clutch bags, wristlets, slippers, sliders, make up bags, and more. Agatha Ruiz de la Prada is a Spanish brand that is truly one-of-a-kind. Boasting worldwide renown, Agatha Ruiz has stores and retailers all over the world and is one of Spain’s most iconic present-day designers. Korean brand Little King design and create kids’ clothing and accessories all about unique design coupled with durability that’s truly kid-proof. Other brands to check out include Zoe Grados, Chloe Ann, Beppi, Tal Pelleg, Sorci & Fofa, Witch & Witch, and Ustabelle. (GK)

Fibre2Fashion News Desk – India

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