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Pure London & Pure Origin to present AW20/21 campaign

Nov '19
Pic: Pure London
Pic: Pure London
Pure London and Pure Origin have launched an AW20/21 campaign and manifesto called Nomad for 2020. The Nomad manifesto has been developed as a positive response to global political tensions designed to spotlight the show’s creative direction for future and for AW20/21 season, the campaign manifests in graphics & imagery embodying the concept of perpetual future.

“We are heading into an exciting new decade and at Pure London and Pure Origin we continue to strive to inspire, innovate and connect at the forefront of an evolving global industry. We also have the mindset to make real changes that last, continue to advocate better practice in the fashion industry, and help deliver a better world for future generations. The Nomad manifesto encompasses this ethos for the future by placing the spotlight on the importance of boundaryless connections and genuine communication. I adore the bold and vibrant new AW20/21 visual campaign, which will run across all of our visuals and I can’t wait to see it come to life on-site at the show as a backdrop to the stunning AW20/21 collections within Pure London and beyond under Pure Origin’s roof,” said Gloria Sandrucci, event director at Pure London and Pure Origin.

"At Pure London and Pure Origin, we’re reclaiming control, celebrating boundary-less creativity that spans the globe. This year, our Festival of Fashion will open new doors for communication and collaboration amidst a political world full of contention. Free from physical and metaphorical confines, the shows offer a space for connection; for expression; for inspiration. It is a platform to enable real-time communication about the issues that face us right now, says the Nomad Manifesto.

Free from physical and metaphorical confines, the shows offer a space for connection; for expression; for inspiration. It is a platform to enable real-time communication about the issues that face us right now.

Countering everything from Brexit turbulence to the sustainability crisis, Pure London and Pure Origin are a collective of professionals driving change in the industry."

Pure London is made of carefully curated sectors, encompassing everything from ethical fashion, and ready to wear collections and Pure Origin is the new international home of supply chain and manufacture. They bring premium players through the doors of Olympia London each season, from the most iconic brands to the newest faces out there.

The dynamic AW20/21 campaign will feature bold visual pathways and present the idea of an ever-moving landscape; forms that are inspired by fashion, its materials, layers and textures with an emphasis on strong lines, links and connections.

Alongside over 700 brands offering womenswear, menswear, footwear and accessories, young fashion, kidswear in Bubble at Pure London, and ethical fashion in Pure Conscious, the February edition will present an inspiring and educational content programme, keynote speakers and trend-led catwalk shows. Pure Origin will provide access to 7 curated sectors across supply and manufacturing. Together with Pure London, guests can explore the full fashion supply chain under one roof – creating the only fashion trade show in the UK that offers this unique experience.

Pure London is UK's leading trade fashion buying event, representing womenswear, menswear, footwear, accessories and young fashion. The show offers buyers from UK and international independents, multiples, department stores, e-tailers and mail order, the opportunity to discover collections launching for the season ahead, attend catwalk shows and hear from their peers and other industry experts in valuable seminars and workshops. Pure London is a Hyve Group plc event.

Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions. As a convenient and cost-effective way for buyers to meet with UK and international manufacturers, the show brings together over 200 exhibitors from dozens of countries to create a wide range of business and networking opportunities, new thinking and innovation attracting buyers, sourcing, and technical personnel from the likes of Asos, White Stuff, Victoria Beckham, River Island, JD Sports, Marks & Spencer and Selfridges.

Hyve Group plc is a next generation global events business whose purpose is to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation.

Fibre2Fashion News Desk (PC)

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November 2019

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