Pure London, the largest festival of fashion in London, and Scoop, a premium womenswear trade show, have joined hands to offer buyers an incredible line-up of fashion brands this season. Pure London, UK’s fashion buying event for latest collections in womenswear, menswear, and young fashion, is being held from July 22 to 24, 2018, at the London Olympia.
Nick Cook, commercial director at ITE Group said, “Our highly complementary market-leading, global portfolio of fashion exhibitions deliver content-driven, must-attend events. With Scoop and Pure London now part of the same group and this season taking place at the same time, we can work in partnership to offer visitors the ultimate buying experience.”
Julie Driscoll, Managing Director at Pure London added; “Many visitors welcome the two fashion shows taking place at the same time and following the sale our first priority was to accommodate both audiences and offer free taxis to run between both shows.”
Dedicated taxi ranks at London Olympia and the Saatchi Gallery is offering Addison Lee cars at key times of the day.
Pure London is showing visitors a festival of fashion – bringing together a strongly edited collection of over 700 global brands, including some of the best emerging designers showcasing their latest collections in the UK for the first time; sustainable and ethical collections in Pure Conscious; and childrenswear in Pure Kid. Sourcing and manufacturing show Pure Origin has grown this season and now includes a dedicated denim area and a future Fabric Trends display.
Exclusive SS19 future trend insights are delivered by WGSN and catwalk shows, including Graduate Fashion Week winners and childrenswear.
For three days, visitors are immersed into the world of fashion with a host of exciting guest speakers, workshops, and networking opportunities including keynote addresses from Maya Jama, Professor Caryn Franklin, and Hilary Alexander OBE discussing diversity, ethics, and sustainability in fashion. (GK)
Fibre2Fashion News Desk – India