Home / Knowledge / News / Textiles / Pure London to display re-edited layout with new brands

Pure London to display re-edited layout with new brands

Dec '18
Courtesy: Pure London
Courtesy: Pure London
Fashion trade show, Pure London, to be held from February 10-12, 2019, will display a re-edited layout and new British and international brands showcasing their AW19/20 collections. The brands include Parka London, Lauren Vidal, Mos Mosh, Jolie Garance, Aggel Knitwear, and Jovani. Strongest growth from global brands comes from France, Turkey, and Greece.

Pure London’s strongest sector growth area is the newly created Gen Z section encapsulating the energy and mood of young fashion and set to burst with of-the-minute, trend-led, street style, and unisex collections. New brands include Spill The Tea, Odd Color Studio, Peace & Chaos, Mr. Gugu, and Sera Ulger, according to a press release on the show.

Using Pure London as its launch pad, Spill The Tea’s AW19 collection will see an injection of new fabrics while graphics fuse rave, eastern vibes and 90’s themes along with a smattering of angels, cats, and internet meme culture.

Sera Ulger (SULDN) will capture the vibrancy of East London and the nostalgic memories of growing up in the 90’s in London. With quite a bright and loud style and a sense of girl power, SULDN enables a unique attitude for the sassy girl they design for. The collections prints are inspired through colours and the vibrancy of the fish world, which are hand painted in house and designed on to their signature styles including their jumpsuits.

Mr. Gugu was created with the idea of making the world more colourful thanks to amazing all over printed clothing. It is famous for their printed sweaters, printed leggings, printed hoodies, printed shorts, printed swimwear and printed t-shirts but above all, their crazy full prints.

New to Premium Womenswear is authentic British outerwear brand Parka London, a business dedicated to the iconic style and reinvention of the parka. Mos Mosh from Denmark brings its signature luxury denim and tailoring to Pure London, alongside unique designs in cashmere, cotton, silk, and leather. MAnnequin, created by sisters Anastasia and Melina, will show garments designed and sewn in Greece, with attention to detail, experimental design and high-quality materials and finish.

Using only the finest fabrics from all over the world including silks from Italy and cashmere from Scotland, established in 2017 in the Principality of Andorra, Lola Antoine is a luxury European women's prêt-à-porter brand created by the designer Sara Pagès.

Appareal is a collection created from high tech Italian fabric that is machine washable, doesn’t need to be ironed and sidesteps the harmful environmental effects of dry cleaning. With a flair for avant-garde patterns, architectural structures, and minimalism lines and colours, Secareanu mixes sport and classical design features, using natural or high-tech materials, taking inspiration from contemporary European pattern as well as from the traditional cut of the Romanian archaic societies.

Spry Workwear also shows for the first time – the brand design hard-working clothes for stylish women from simple, hard-wearing fabrics. Inspired by traditional workwear, and updated for modern women, its clothes are built to transcend the seasons and are made in small batches in the UK.

Athleisure shows no signs of slowing down and this February the section re-launches; doubling in size and moving to a more prominent space upstairs between the Grand Hall and the Gallery Hall. Brands to look out for include Baya, Jilla Active, NUX, Commando, Terra Dea, Meld Apparel, Noomie, Blood Red, and Luna & Noon. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 14th Dec 2019

No retroactive anti-dumping duty on US PTY import from PRC

As the US International Trade Commission has not found critical...

Pic: Shutterstock

Retail | On 14th Dec 2019

7000 Hong Kong retail establishments may close down: HKRMA

Some 7,000 licensed retail establishments out of 64,000 in Hong Kong...

Pic: Attune

Information Technology | On 14th Dec 2019

Attune delivers SAP S/4HANA for fashion brands

Attune has successfully completed multiple SAP S/4HANA for fashion...

Interviews View All

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Textile industry, Head honchos

Textile industry
Head honchos

Relaxation in FDI norms will support growth of retail sector

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Dave Rousse, INDA

Dave Rousse

INDA, a global association of the nonwoven fabrics industry, has been...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search