Pure London to launch Pure Body at February 2020 show

10 Oct '19

1 min read

Pic: Pure London

Pure London is set to launch Pure Body at the February 2020 show, to create a wider offering across the active and loungewear sectors. The new section will incorporate athleisure, nightwear, swimwear, lingerie, hosiery, and will debut at the show from February 9-11, 2020 at Olympia London. Pure London is the UK’s leading trade fashion buying event.

Alongside over 700 brands offering womenswear, menswear, footwear, and accessories, young fashion, kidswear in Bubble at Pure London, ethical fashion in Pure Conscious and businesses from across the supply chain in Pure Origin, the February edition will present inspiring and educational content, keynote speakers and trend-led catwalk shows, according to a press release on the show.

“Building on the growth and success of the athleisure sector, and following feedback from visitors, we are excited to be launching Pure Body in February to encompass and broaden the active, swim, lounge and nightwear sectors and introducing more lingerie and hosiery to give visiting retailers the complete offering,” Gloria Sandrucci, event director at Pure London said.

Fibre2Fashion News Desk (GK)

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