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Purple makes Tres White its chief retail officer

May '19
Pic: Purple
Pic: Purple
Purple Innovation, a comfort product company which created the "World's First No Pressure Mattress," has made Tres White its chief retail officer, leading both retail and wholesale businesses. Purple designs and manufactures a range of comfort products, including mattresses, pillows, and cushions, using its patented Hyper-Elastic Polymer technology.

The appointment became effective April 1, 2019.

"Tres White has a wealth of retail, merchandising and leadership experience that we are thrilled to bring into at Purple," said Joe Megibow, Purple's chief executive officer. "From LoveSac to Ashley Furniture, Tres has extensive retail experience and will be invaluable as Purple expands its retail partnerships and explores showroom opportunities."

White got his start as the co-founder of LoveSac where he conceived of, deployed, and operated LoveSac's direct-to-consumer store strategy, growing the concept to 65 stores. Following that White managed design and construction projects at Brookfield Properties, formerly General Growth Properties, for store openings at 72 shopping centres that included brands such as Tesla, Apple, Nordstrom, H&M, and Cabella's. He then moved to lead real estate and strategy for Fanzz stores as they grew from 70 to 122 locations before joining the largest licensee of Ashley Furniture, the biggest furniture manufacturer and retailer in the world. In that role, White oversaw all expansion initiatives for the company including new stores, warehouses, and all construction and maintenance of existing facilities.

"Purple has done an amazing job launching a disruptive, successful online brand," said White. "I'm excited to bring that brand to brick-and-mortar experiences as Purple continues to grow and explore new ways of bringing the shopping experience to people however and wherever they want."

White earned a Master of Business Administration from Brigham Young University. (SV)

Fibre2Fashion News Desk – India

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June 2019

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