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PV Paris attracts over 80% of usual visitors despite CV

Feb '20
Pic: Premiere Vision
Pic: Premiere Vision
Premiere Vision Paris, the global show for fashion professionals, successfully brought together industry professionals from 124 countries and more than 1,700 exhibitors for the Spring/Summer 2021 February edition, in spite of the coronavirus-related health crisis. With more than 45,000 visitors, the show got more than 80 per cent of its usual audience.

This quite particular edition, dedicated to materials for the spring-summer 2021 season, presented a selective and creative offer from 1,710 international exhibitors in yarns and fibres, fabrics, leathers, surface designs, accessories, and fashion manufacturing - with 48 countries represented. This was a solid showing, despite the loss of 45 Chinese companies initially registered that were neither able to attend the show nor be represented by their European teams, according to a press release on the show.

In this disrupted environment, Première Vision Paris fulfilled its role as catalyst for the global creative fashion industry by welcoming more than 80 per cent of its customary visitors. In all, 44,414 visitors and international buyers came to meet their creative and industrial partners. Attendees voiced their approval for an event rich in inspirations, experiences and expert and strategic talks on the sector’s key issues, including eco-responsibility, technologies, societal changes, unique know-hows, and more.

The February 2020 edition of Première Vision Paris put the spotlight on responsible creation, engaging visitors with a Smart Creation area that welcomed 58 exhibitors presenting their latest eco-responsible innovations and fashion tech, in addition to hosting a full range of conferences in the Innovation Talks Area to explore the fashion of tomorrow, all of which were particularly well attended.

The fashion information prepared by the Première Vision fashion team for spring-summer 2021 was also highly acclaimed, with forums and seminars filled to capacity, notably that dedicated to the dynamic Sport & Tech sector. The experience offered to visitors at the show was also impressive, with the ‘Mutations’ exhibition exploring the link between technology and nature, the private evening organised at the Musée des Arts Décoratifs for the ‘Marche et démarche’ exhibit, and an exhibition dedicated to lace at Maison d’Exceptions.

Fibre2Fashion News Desk (GK)

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