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Raymond to sell khadi products from India's Bihar state

02
Jan '19
Raymond to sell khadi products from India
The Bihar state Khadi and Village Industries Board (KVIB) recently signed an agreement in Patna with Raymond Ltd to sell the state’s khadi fabrics under the brand name ‘Bihar Khadi’ through its retail outlets across India. Raymond will directly procure khadi fabrics from weaver organizations in Bihar above the base cost and sell them through its outlets.

A memorandum of understanding (MoU) to this effect was signed between BN Prasad, the CEO of KVIB and Pramod Pradhan, category head of the private firm, in presence of state industry minister Jai Kumar Singh at Patna.

The company will also provide design, manufacturing and marketing support to weaver organisations of the state, according to a report in a top Indian newspaper.

Prasad said the board has planned to open Bihar emporiums at several cities like Kochi, Ludhiana and Mumbai to market khadi fabrics and other khadi products of the state.

There are 84 khadi organisations in state which together manufacture khadi fabrics worth ₹30 crore annually. (DS)

Fibre2Fashion News Desk – India


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