Red Heart bags 2017 Women's Choice Award for yarn

03 Feb '17

2 min read

Courtesy: Red Heart

Red Heart, a leading brand for knitters and crocheters based in the US, has bagged the 2017 Women’s Choice Award as America’s Most Recommended Yarn Brand. The Women’s Choice Award sets the standard to make smarter purchasing choices. The company and its awards identify the brands, products, and services that are most recommended and trusted by women.

The award designation is based on a national survey that was distributed to tens of thousands of women across America, who were asked to select the brands that they would highly recommend to their family and friends.

Delia Passi, CEO and founder Women’s Choice Award, said: ‘The Women’s Choice Award’s mission is to simplify her life by recognising brands tried, tested, and highly recommended by women, making it easy to buy with confidence. By carrying the Women’s Choice Award seal, brands like Red Heart signify their commitment to empower women to make smart buying choices.”

Alyson Bell, vice president of marketing, Red Heart said, “It is an honour to receive this award again for the third straight year. This award is a symbol of empowering women to identify brands that women trust and recommend.”

Delia Passi said, “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognise for meeting the needs and preferences of their female customers, who are the toughest customer. We are pleased to salute Red Heart for its focus on excellence, a commitment that is recognised by women consumers nationwide.” (GK)

Fibre2Fashion News Desk – India

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