Home / Knowledge / News / Textiles / Retailers back up CEA's cotton accreditation process
Retailers back up CEA's cotton accreditation process
24
Apr '18
Retailers back up CEA
Major retailers have voiced their support for the Cotton Egypt Association’s (CEA’s) drive to rid the supply chain of falsely labelled Egyptian cotton goods. CEA has started a new rigorous accreditation process and ability to DNA test products. Egyptian cotton fibre is one of the best cotton in the world because of its length, strength, and softness.

Manufacturers who do not meet the new criteria will no longer be licensed to produce Egyptian cotton products or use the trademarked logo.

John Lewis category technical manager, home, Tracy Saunders said, “We support the measures being taken by the CEA to root out dishonest manufacturers and counterfeit goods from the supply chain and have welcomed the opportunity to work in collaboration with the CEA in setting out requirements to assure the provenance of Egyptian cotton product.”

Catherine McCann, Dunelm technical and sourcing director said, “We fully support the new accreditation process put into place by the CEA to protect the Egyptian cotton brand, and will be continuing to insist suppliers meet those standards as a condition of trade with Dunelm.”

Khaled Schuman, executive director of the CEA said, “We welcome the support from these key retailers. Their support and confidence in the process is what we need to overcome the spectre of falsehood, which has sought to tarnish the Egyptian cotton brand name. Our goal is to bolster confidence, assure retailers that they will not encounter any compliance issues and reclaim Egyptian cotton as the ultimate luxury cotton brand.”

The CEA has also partnered with leading testing and verification body, Bureau Veritas. The process, which has been endorsed by several academic and professional bodies, works by extracting DNA from cotton fibres, yarns, woven, knitted, fabric, or finished apparel. This can then be used to identify the origin and source of the fibres and the percentage of genuine Egyptian cotton in a product. Only manufacturers found to be producing 100 per cent Egyptian cotton goods will receive the accreditation. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Amazon infuses additional $400 mn into India operations

Apparel/Garments | On 20th Aug 2018

Amazon infuses additional $400 mn into India operations

Amazon has invested an additional $400 million (₹2700 crore) in two...

Moldova wooing Indian investors in textiles, agriculture

Textiles | On 20th Aug 2018

Moldova wooing Indian investors in textiles, agriculture

Moldova is wooing Indian investors in textiles, agriculture and a few ...

Courtesy: CSIRO

Textiles | On 20th Aug 2018

CSIRO in Australia working on next generation cotton

Scientists from Australia's national science agency Commonwealth...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urmil Arya

Sushila International, a well established textile organisation established ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search