R|Elan, the new-age fabric brand from Reliance, is growing from strength to strength with the tie up with Vardhman. The innovative high-quality fabric collection will straddle across the performance and sustainable themes in formals, casuals and other women wear segments. R|Elan technical team will provide the technical knowhow, specifications and parameters to ensure the best quality fabric is produced.
"We see many exciting possibilities with R|Elan to create new fabric developments. Our strengths have always been rapid innovation and creating strong product ranges that are acceptable to brands, and Reliance is the perfect partner for our developments. The technical team at R|Elan is very supportive in enhancing our manufacturing prowess," Suchita Jain, joint managing director, Vardhman said while signing the agreement.
"We are proud to be associated with the leading player Vardhman for R|Elan. We will work together to ensure the consumer’s growing demand for high-quality performance and sustainable apparel is met with R|Elan. This partnership further emphasises our focus on creating opportunities for entire textile value chain, including brands and apparel manufactures," Gunjan Sharma, CMO – polyester division, RIL, said.
RIL has partnered with more than 30 players that are equipped to produce new-age fabrics using R|Elan technologies. This strong pan-India network of the Hub Excellence Partners (HEP) will provide assurance to brands/retailers of streamlined production, timelines and standard quality. These partners will also receive assistance for technical, leads and new product development needs, RIL said in a press release.
R|Elan products will thus provide consumers next generation fabrics that are in line with the latest fashion trends while also fulfilling their lifestyle needs. RIL’s efforts will give consumers the assurance that if there is R|Elan on the outside, there is something special on the inside. (RR)
Fibre2Fashion News Desk – India