Home / Knowledge / News / Textiles / Ritu Kumar unveils 'Nature's Origami' collection at LFW

Ritu Kumar unveils 'Nature's Origami' collection at LFW

18
Feb '20
L-R: Jaspreet Chandok, S Jayaraman, Aditi Rao Hydari, Ritu Kumar and Avinash. Pic: Lakme Fashion Week
L-R: Jaspreet Chandok, S Jayaraman, Aditi Rao Hydari, Ritu Kumar and Avinash. Pic: Lakme Fashion Week
India’s most respected designer Ritu Kumar unveiled her environmentally friendly collection ‘Nature’s Origami’ with her iconic laid out prints in collaboration with Austrian fibre brand Lenzing Ecovero, at the finale of ‘Sustainable Fashion Day’ at Lakmé Fashion Week (LFW) Summer/Resort 2020. Actress Aditi Rao Hyadri was the showstopper of the event.

Rao walked the ramp in a hand embroidered silk organza asymmetric hem black and indigo dress, inspired by appliqué work of Orissa.

The show was collaboratively designed and conceptualised by Ritu Kumar and Amrish Kumar; an amalgamation of sustainable fabrics in vibrant and off beat hues and incorporation of vintage prints into very modern silhouettes that gave a feel of an organic look. The collection resonated with an urban chic vibe of a contemporary woman featuring dresses, skirts, jackets, lungis, etc engendered on the central theme of tribal and contemporary Indian art forms which allude to nature and rejuvenation.

The show set-up represented a contemporary outlook featuring artisanal installations curated with sheer fabrics, ropes, metal accents and with hints of gold threading, materials used in the making of the garments. Austrian fibre brand Lenzing’s Ecovero fabrics that formed the base of the collection, complemented the aesthetics through their features of amazing drape, lustre, colour vibrancy, exquisite softness and overall visual appeal. All these features came with one of the highest sustainability standards for which Lenzing is renowned globally.

“I am very happy to see a great turnout for the show. We are extremely proud to showcase our designs that interpret rich Indian heritage with clean lines and edgy silhouettes that celebrates the spirit of a contemporary Indian woman,” said Ritu Kumar.

“Our collaboration with Lenzing Ecovero was a thoughtful initiative in bridging the gap between fashion and a healthier environment. Nature’s Origami is a perfect blend of sustainable fashion that caters to young and urban Indian woman who is ready to take the world fearlessly with humility,” said Amrish Kumar, managing director of Ritu Kumar label.

“We are pleased to reintroduce Lenzing Ecovero at the Lakmé Fashion Week SS 2020 this year. Our past associations at LFW have helped in building the narrative of sustainable fashion among designers and influencers in the fashion fraternity. We look forward towards our association with Ritu Kumar this season.  Through this collection, we hope to create a larger outreach among the industry on adopting alternative resources and processes in their brand,” said Avinash Mane, commercial head, South Asia, Lenzing Group.

Since the brand’s inception, five decades ago, Ritu Kumar’s relationship with nature has always been strong and apparent. Whether it is through processes using natural fibres or natural dyes, the brand’s efforts have been dedicated to fulfill the void left by the harrowing exploitation of nature. This partnership with Lenzing Ecovero has further built a dialogue on sustainable fashion, thus focusing on the brand’s ideology on sustainability and ecological harmony, contributing to a cleaner, eco-responsible environment.

‘Nature’s Origami’ was a collection of four stories. It featured Mrinalini Mukherjee’s exhibit at the MET, Neo Origami, Flora and Fauna and Sundarvan.

‘Mrinalini’s’ work with knotted textiles was well known so Ritu brought creations with amazing fabric manipulation and the grand revival of heritage textile techniques. For the ‘Neo Origami’ segment it was the beauty of the festivities when chevrons met florals and lace was layered to perfection. In the ‘Sundarvan’ collection it was the intricate pleats and burnout velvet that offered large doses of La Dolce Vita.

The profusion of embroidery, prints, cutwork, knots and tassels added amazing elegance to the myriad silhouettes that ranged from asymmetric kaftans both long and short, maxis with moulded construction, lacy ponchos, breeches, harem pants, gypsy and sarong skirts as well as an array of printed palazzos.

Ritu’s colour story was a grand mélange of vegetable dyes that were painstakingly turned into deep burgundy and then moved on to faded ochré and finally to mix of violets and leaf green.

Fibre2Fashion News Desk (PC)


Must ReadView All

Pic: Shutterstock

Textiles | On 12th Apr 2021

Singapore becomes first RCEP participating country to ratify agreement

Singapore has ratified the Regional Comprehensive Economic...

Pic: Shutterstock

Textiles | On 12th Apr 2021

India-UAE-Israel trilateral trade could reach $110 bn by 2030

Tapping into the mutual strengths of India, Israel and the United...

Pic: Parkdale Mills

Apparel/Garments | On 12th Apr 2021

US' Parkdale Mills plays key role in government face mask initiative

National Council of Textiles Organisation (NCTO) member Parkdale...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Akash Sehgal,

Akash Sehgal

Part of retail and hospitality conglomerate Landmark Group in Dubai,...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search