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Sateri partners fashion brands to unveil new product Finex

Jun '20
Pic: Sateri
Pic: Sateri
Sateri, the world’s largest producer of viscose fibre, has unveiled Finex as its new product brand for recycled fibre. Finex, short for ‘Fibre Next’, is an innovative next-generation cellulosic fibre containing recycled content. Outdoor brand Lafuma has produced Finex apparel ahead of 618, China’s major mid-year online shopping festival.
Independent China designer Rico Lee will launch his Finex apparel next month. 
Since its announcement in March this year of a breakthrough in commercial production of viscose using recycled textile waste, Sateri has worked closely with its downstream yarn and garment manufacturing partners to bring the recycled fibre product to the consumer market. 
“We’re pleased to collaborate with Sateri as one of their first brand partners for Finex. Sateri’s dedication to this partnership made it possible for Lafuma to produce T-shirts with this fine quality fibre in a short time. T-shirts made with Finex will be among the offerings Lafuma has in store for the 618 festival as we look to support environmentally-friendly and excellent performance solutions to strengthen our position as a leading outdoor apparel brand,” Wu Qian, general manager of Lafuma China, said in a press relese. 
Echoing similar sentiments is Rico Lee who established his own independent label in 2014. “I jumped at the opportunity to collaborate with Sateri when they approached me because Finex encapsulates what my brand stands for – Beautiful Technology that combines function and fashion,” Lee said. 
“Like our flagship brand EcoCosy, Finex is made from bio-based natural fibres. Innovation and technology has made cellulosic textile fibre recycling possible and Finex represents how nature not only renews itself but that products made from nature can also be regenerated,” Tom Liu, Sateri’s commercial vice president said.  
This, at its heart, is what circular fashion looks like. Our brand promise to customers remains constant– Sateri’s products are sustainable, high quality, efficient, and cost-effective. The Finex tagline ‘Together For A Better Next’ expresses our aspiration to be the partner of choice for next-generation fibre - we thank Lafuma and Rico Lee for pioneering with us on this quest.” 
Last month, Sateri announced its entry into China’s Lyocell fibre market. The recent string of product portfolio expansion announcements is underpinned by Sateri’s business strategy to capture value. “Being the world’s largest viscose producer gives us the advantages that come with volume, but value is what we hope differentiates us. By this, we don’t only mean higher value products like Lyocell or Finex but also the value we bring to communities, country, climate and customers,” Allen Zhang, president of Sateri said in the release.

Fibre2Fashion News Desk (JL)

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