Scoop AW20 launches new designers & cutting-edge fashion

20 Feb '20

3 min read

Pic: Scoop

The AW20 edition of the recently held Scoop show, the UK’s leading premium contemporary womenswear fair, focused on newness; keeping the show fresh, launching new designers and exquisite cutting-edge fashion. Visited by designers, fashion buyers, and industry experts, Scoop displays best fashion collections and emerging international designers.

Creating a premium ‘showroom’ experience, Scoop welcomed buyers and buying teams from Harrods, Anthropologie, The Cross, The Mercantile London, Harvey Nichols, Iris Fashion, Liberty London, Fortnum & Mason, El Corte Ingles, Mercer Paris, Galeries Lafayette amongst others, according to a press release on the show.

Favourites with press and buyers including Harvey Nichols were Devotion and Stardust. Designed in Greece by Athina Parnasa, Devotion’s signature style of natural confidence and sexy femininity inspired by Grecian-chic culture and tradition came to life in a vibrant collection of show-stopping dresses. Stardust, a new collection founded by a former Scoop exhibitor, also caught the eye of buyers and influencers with its vibrant, tropical and floral prints.

People’s Republic of Cashmere was taken up by leading department stores, who loved the combination of premium quality cashmere with clean Scandinavian design. Founded by Hong Reese-You and Emilie Fenst, designs reflect a sense of relaxed elegance, focusing on comfort, high quality and strong colours all made from 100 per cent fine quality Mongolian cashmere.

Already stocked by Le Printemps and Le Bon Marche, SAC US debuted in the UK at Scoop with its reinvented messenger bags with a pop twist that redefines the spirit of the times. Created by Adélaïde Salvi, founder and designer of the accessories brand MySuelly and the creative agency Coming Soon, SAC US is steeped in the authenticity of rock and vintage codes, while bringing them up to date with an original design.

Buyers also adored debut designers Santos Jewellery, Liebre Style boots, Flower, and Scent candles, and LeBon toothpaste, as well as the new collections from returning designers Self Cinema, Yolke, Andraab, and OOF Wear.

“Over the years, Scoop has become renowned by designers and fashion buyers for its exclusive presentation and curated edit of labels from Britain and the rest of the world. This season, I am proud to welcome a number of new designers, many of whom are launching at the show including Lyla Wilde, Orenda, SAC US, Ciela Orah, DXMXRK, Devotion, Poppyfield, Sako Loko, Santos Jewellery and many more. We curated the perfect backdrop at Old Billingsgate this season for the designer’s collections,” Karen Radley, founder and managing director of Scoop said.

Fibre2Fashion News Desk (GK)

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