This season’s colourful campaign image, created by Ratti SpA Como, is inspired by the vibrancy, exotic jungles and ecology of India, as well as founder Karen Radley’s love of elephants. Featuring a highly decorated Asiatic elephant, a Royal Bengal tiger, and other animals, the dramatic artwork will feature across the show on posters, show bags, catalogues and Scoop scarves.
Scoop and art coexist symbiotically at the Saatchi Gallery. So, for AW20, Radley keen to continue to celebrate art at Old Billingsgate, has invited Ibizan artist Oliver Merlin to install an exhibition of his latest work. His mini-retrospective at Scoop will examine the real and surreal sides to movement and momentum. Oliver will be donating one of his paintings to be auctioned off at the show with proceeds going to The Aspinall Foundation.
“This season’s residence at Old Billingsgate is exciting and inspiring. Not only will we create a dazzling backdrop for the season’s new designer collections with the flamboyant and colourful elephant design, we have the opportunity to introduce visitors to one of my favourite contemporary artists, Oliver Merlin – all while supporting The Aspinall Foundation and their fabulous conservation work. We are also delighted to welcome Tansy Aspinall, who will showcase the latest collection of jewellery from her own label with childhood friend Victoria Van Holthe, Tada & Toy,” said Radley.
“We are absolutely delighted that Radley and Scoop are supporting The Aspinall Foundation at the next show and welcome the opportunity to raise awareness of our commitment to conservation,” said Jane Michotte, director of fundraising at The Aspinall Foundation.
The AW20 edition will see Scoop take over the Grand Hall; undoubtedly Old Billingsgate’s largest and most impressive space. The ornate sky-lit ceiling allows for designer collections to be seen in their best light, whilst the architecture and impressive proportions of the space guarantee inspiration and an unforgettable experience. This already beautiful building will be dramatically transformed into the capital’s most exciting fashion destination where a whole new take on Scoop’s trademark mix of fashion and art will be mixed with more than a few surprises.
Fibre2Fashion News Desk (PC)
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