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Selvedge Run & Zeitgeist registers high rise in visitors

Jan '19
Courtesy: Selvedge Run
Courtesy: Selvedge Run
Selvedge Run & Zeitgeist saw a strong increase in the number of visitors and hosted more than 70 brands. The leading trade show for quality garments, shoes, accessories, and lifestyle goods was held from January 15-17, 2019, in Berlin, Germany. The entrance hall south proved to be the atmospherically perfect location with a coolness factor for the show.

“We conclude with a clear increase in visitors to the last edition and draw a clearly positive balance in terms of the new location in the entrance hall south and the merger with the Panorama Berlin. Now we are working hard on the summer show. We will further refine the concept and have already developed some good ideas,” Shane Brandenburg, founding member and Product Manager of Selvedge Run said in a press release.

At the stands of the approximately 70 strictly selected exhibitors, specialist knowledge was shared, ordered, and appointments fixed. Traders searched specifically for novelties and stories around the product. Details such as music & food, gadgets, high-quality furniture, and a well-conceived lighting and spatial concept underlined the value of Selvedge Run and put the brands in the spotlight.

Remarkable again was the strong presence of international buyers and the exceptional exclusivity of the shops. Representatives of shops such as VMC from Zurich, Berkeley Supply from Denver Colorado, Standard & Strange from Oakland CA, Denim Heads from Prague, Rivet & Hide from London, Pickings and Parry and Godspeed from Melbourne and Pronto from Thailand were spotted.

“In conclusion, we can say that the new concept is working for us. The first day was a bit better than the second one. The customers we invited have all come. The new area has a great light, the design is successful and overall there is a very pleasant atmosphere here,” Tobias Börner, company spokesman, Heinrich Dinkelacker said.

“We came here with a positive commitment and that has been fulfilled, we have been doing well all day and talking about good and qualitative customers in terms of quality and quantity. The entrance hall has something special due to the special architecture. With the lighting and the stand construction that is perfectly implemented and a successful appearance,” Fashion Factory by Mark Grütters, Schott N.Y.C. said. (GK)

Fibre2Fashion News Desk – India

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