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Service a coveted value addition: Messe Frankfurt France

19
Mar '19
Pic: Messe Frankfurt
Pic: Messe Frankfurt
More sustainability and traceability, service as a sought-after value addition and a distinct identity of collections are the top three market trends that one can see in apparel and its sourcing, according to Michael Scherpe, president of Messe Frankfurt France. Handmade know-hows are quite hot now, as these bring sense to an outfit, he said.

Messe Frankfurt France organised the Avantex Paris show from February 11 to 14. Launched in 2015, Avantex Paris is a tradeshow dedicated to high-tech and fashion offering innovative products and services of the industry, from advanced materials to augmented retail.

Technology is strong in the digital printing sector and more focused on customisation. The Taiwanese weavers at Avantex showcased a very interesting concept--research combining technology and sustainability, which is quite a challenge, Scherpe told Fibre2Fashion in an interview. (DS)

For the full interview, please click here.

Fibre2Fashion News Desk – India


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