SGIA's THREADX 2020 gathers top apparel decorators

12 Mar '20

3 min read

Pic: SGIA

THREADX 2020, the premiere event designed to help apparel print shop owners navigate everyday business challenges and opportunities, recently held by SGIA (Specialty Graphic Imaging Association), attracted top people from the apparel decorator community. SGIA is the leading, premier printing and graphic arts trade organisation, headquartered in the US.

Opening the conference with ‘Hug Your Haters: How to Embrace Complaints and Keep Your Customers,’ Jay Baer, owner of Convince & Convert consulting firm, presented on how to handle online reviews and turn them into usable opportunities, which was met with enthusiastic response.

Scott Wozniak, CEO, Swoz Leadership, presented ‘Raving Fans’, where he shared practical examples and resources for attendees to go beyond a base of merely satisfied customers motivated by price to a loyal and enthusiastic following. More key industry notables, like Aaron Draplin, presented on topics like ‘Things No One Talks About in Graphic Design’, according to SGIA.

Big name industry sponsors supported THREADX 2020, including Epson, OmniPrint, SanMar, Bella + Canvas, JERZEES, BBC Industries, Chromaline, and SAATI. Many also participated in the event’s speaker line-up. Attendees had the opportunity to convene each night at specially crafted dinner functions following each day’s packed agenda of education and discussion, designed for apparel decorators, by apparel decorators.

“We had six team members attend this year’s THREADX conference and we all had a great experience. We held a round table discussion following the conference, and each of us had different key takeaways from the variety of presentations. The entire conference was organised and well run. The speakers and attendees were fun and engaging. THREADX provided a great opportunity to get together and share ideas with our industry peers,” first-time attendee Ryan Boler, art department manager, Anton Sport said.

“It was a pleasure for OmniPrint to be a diamond sponsor of THREADX, the number one symposium for the apparel decoration industry. In addition to being leaders in award-winning DTG printing, we pride ourselves in empowering our users and others to succeed. With that being said, THREADX attendees notably benefited from our sponsor presentation on how they can leverage up and coming influencers to grow their digital brand recognition,” Victor Pe?a, CEO and founder of OmniPrint International said.

“Big things can happen in small groups. SGIA assembled a superior group of presenters. The networking was fantastic. It was like a MENSA meeting for forward-thinking apparel decorators. A great knowledge gain was had by all,” Chris Bernat, chief revenue officer, Vapor Apparel said.

Fibre2Fashion News Desk (GK)

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